---
description: Learn more about Hootsuite pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Hootsuite Pricing, Reviews & Features - Capterra Canada 2026
---

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# Hootsuite

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> Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
> 
> Verdict: Rated **4.4/5** by 3795 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3795 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$399.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard: $199 per user/month - 10 social accounts&#10;Team: $300 per user/month - unlimited social accounts&#10;Enterprise: Request a Demo - unlimited users, fully customized
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Campaign Tracking
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Engagement Software
- Customer Experience Management
- Customer History
- Customizable Reports
- Dashboard Software
- Data Visualization Software
- Employee Engagement Software
- Engagement Tracking
- Feedback Management
- KPI Monitoring
- Keyword Tracking
- Lead Engagement
- Live Chat Software
- Mobile Access
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Performance Metrics
- Publish Scheduling
- Real-Time Analytics
- Real-Time Chat
- Reporting/Analytics
- Reputation Management Software
- Response Management
- Search/Filter
- Sentiment Analysis
- Social Media Monitoring Software
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management Software
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management Software

... and 27 more features

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)
- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software)
- [Social Selling Tools](https://www.capterra.ca/directory/31597/social-selling/software)

## Alternatives

1. [Publer](https://www.capterra.ca/software/177145/publer) — 4.8/5 (900 reviews)
2. [Instagram](https://www.capterra.ca/software/210721/instagram) — 4.7/5 (5144 reviews)
3. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3388 reviews)
4. [Buffer](https://www.capterra.ca/software/143492/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.capterra.ca/software/121447/sprout-social) — 4.4/5 (606 reviews)

## Reviews

### "Bad ethics and mediocre software" — 1.0/5

> **Zaid** | *February 9, 2026* | Nonprofit Organization Management | Recommendation rating: 0.0/10
> 
> **Pros**: That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives.
> 
> **Cons**: Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years.

-----

### "Time to learn how to use it." — 3.0/5

> **Verified Reviewer** | *February 12, 2026* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics.
> 
> **Cons**: I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated.
> 
> My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it.

-----

### "Hard to see the value for small businesses" — 2.0/5

> **Nicole** | *December 6, 2024* | Writing & Editing | Recommendation rating: 2.0/10
> 
> **Pros**: Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer.
> 
> **Cons**: The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it.
> 
> It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore.

-----

### "Hootuite- Life changer experience" — 5.0/5

> **Ekadashi** | *November 20, 2024* | Airlines/Aviation | Recommendation rating: 10.0/10
> 
> **Pros**: I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online.
> 
> **Cons**: Sometimes it gets connectivity issues. Other than that, I don't find any problem.
> 
> I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful.

-----

### "Great for scheduling content ahead" — 4.0/5

> **Connor** | *November 29, 2024* | Financial Services Software | Recommendation rating: 7.0/10
> 
> **Pros**: We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area.
> 
> **Cons**: We found that the pricing has gotten to be a bit much considering that social media is not a \#1 driver of our business model.
> 
> We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing.

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## Links

- [View on Capterra](https://www.capterra.ca/software/121701/hootsuite)

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| en-AU | <https://www.capterra.com.au/software/121701/hootsuite> |
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