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About Whatagraph

Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance.

Learn more about Whatagraph

Pros:

The price is kind of okay but Databox is way cheaper with a way better support.

Cons:

I have no idea how many customers they had, but I'm the one who brought it to their attention.

Whatagraph ratings

Average score

Ease of Use
4.3
Customer Service
4.6
Features
4.2
Value for Money
4.2

Likelihood to recommend

8.2/ 10

Whatagraph has an overall rating of <span class="">4.4</span> out 5 stars based on <span class="">83</span> user reviews on Capterra.

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Filter reviews (83)

Kevin
Owner in UK
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

The COMPLETE Reporting Solution

5.0 5 years ago

Comments: Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!

Pros:

Connecting all my client systems into one, high quality report is a huge time-saver.

Cons:

I would like more control over my reports - Moving into separate client folders would be appreciated.

Whatagraph Response

5 years ago

Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Whatagraph brings better visibility for Marketing KPI's

5.0 4 years ago

Comments: Whatagraph brings better visibility for metrics all around marketing department.

Pros:

It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.

Cons:

UI interface can be improved. It takes some time to setup first reports.

Ricky
Manager in New Zealand
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Client Reporting Made Easy and Visually Pleasing

5.0 5 years ago

Comments: Very pleasing. Easy to use, clean reports, automation at it's finest!

Pros:

I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow!

Cons:

All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.

Whatagraph Response

5 years ago

Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)

Tracy
Account Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Beautiful Way to Display Data to Your Clients

4.0 2 years ago

Pros:

Whatagraph beautifully displays data directly from our social data sources so our clients can easily digest the information.

Cons:

There is a frequent need to make updates to the reporting tool due to the ever-changing social media landscape.

Jordi
Jordi
Digital Marketer in Spain
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Quick visual reports, ideal for local businesses

4.0 5 years ago

Pros:

Quick and visual reports. Templates are really useful, and you can customize it with your own widgets.

Cons:

Not so flexible and powerful as Data Studio. Expensive is we consider the value for money. I miss more source integrations.

Whatagraph Response

5 years ago

Hey, Jordi! Thanks for your review. We agree, Data Studio offers flexibility like no other, but it does require a high level of skill working with spreadsheets, whereas Whatagraph helps you aggregate and visualize data in a really simplistic manner. As for the integrations, we're always happy to hear your suggestions! Let us know via the live chat on our site

Marc
Marc
Informatie Analist / Test Analist - Project Phoenix: EAB / COM in Netherlands
Verified LinkedIn User
Government Administration, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing service for my clients which saves me a lot of time

4.0 7 years ago

Pros:

The automated reports are very easy to understand and have graphics which even non IT persons can relate to.

Cons:

It's missing a dashboard kind of functionality for the current actual state of things being measured. The reports are great, but I would like to have a had a `current view as well

Darjan
PPC specialist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Cross-channel reports heaven

4.0 4 years ago

Comments: I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on.

Pros:

I work with several products at a time, running more than 100 campaigns. And of course, clients want to see it all. Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them.

Cons:

Several times there were bugs that I had to report, but it was fixed.

Erman
Marketing Specialist in Türkiye
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to use marketing data reporting tool

5.0 4 years ago

Comments: I think this is a very useful tool, as it takes tons of hours of data.

Pros:

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Cons:

In the beginning, it takes a lot of time to prepare your templates for the reporting. As with all the tools, you need to make yourself aware of the interface.

Ema
English Teacher in France
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

This product is amazing!

5.0 7 years ago

Comments: It saved us a lot of time while using it. Also, the graphics are amazing.

Pros:

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons:

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Victoria
Marketing Manager in New Zealand
Government Administration, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Best tool ever

5.0 5 years ago

Comments: So easy to provide the Board and senior managers with the overall performance of our work

Pros:

So easy to use and it is not costly - makes reporting so easy and I like that it compares with previous months or years

Cons:

Nothing - not anything not to like about this tool

Marvin
Digital Marketing in Hong Kong
Farming, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Awesome and Convenient

5.0 5 years ago

Pros:

Easily accessible when you need to check up on your digital platforms performances on-the-go.

Cons:

For multi-source in the formula table, you can't seem to see which source is it pointing from and this often tends to bring a confusion wondering if you've/not added the source to the formula.

Whatagraph Response

5 years ago

Thanks so much, Marvin! Working on streamlining the multi-source functionality. If you ever have any suggestions, let me know.

Ana
English Teacher in France
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Great tool! Great people! Great experience!

5.0 7 years ago

Comments: Time saving tool

Pros:

I mostly liked that it is a very time-saving tool. Additionally, I liked that it easy to use and navigate. The graphics look good as well.

Cons:

It takes time to show historical data. It is limited to the most popular data sources. I really liked the rest of the features.

Ashley
Digital Marketing Manager in Canada
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Whatagraph

5.0 5 years ago

Comments: Using Whatagraph has helped show clients the value of the marketing we are doing for them, while easily showing them all the stats they care about. I also love that whenever I have a question/issue, the whatagraph support team is quick to get back to me with an answer/solution.

Pros:

I really like the ability to integrate all the platforms I market to, into one easy to read report for my clients.

Cons:

Nothing stands out as a dislike, it is expensive but worth it.

Whatagraph Response

5 years ago

Thanks for the review, Ashley! Appreciate your loyalty and kind words.

Indre
Copywriter in Lithuania
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great value for money

5.0 4 years ago

Pros:

There's value here for every member of the marketing team. Informative graphs, all information can be displayed visually, easy to interpret. Easy to set up.

Cons:

Some integrations are missing, like Pinterest and some other data-based marketing tools.

Igor
Igor
Legal Researcher in US
Verified LinkedIn User
Public Policy, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

One of a Kind.

5.0 5 years ago

Pros:

Whatagraph has unique reports propositions that add value to any social media strategy.

Cons:

The software limits integrations. If I could have more integrations, I would like more.

Whatagraph Response

5 years ago

Thank you for your feedback, Igor!

Deric
Deric
Sales & Marketing Manager in Singapore
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy on the eyes beautiful reports

5.0 5 years ago

Pros:

Automated Client Reporting with beautiful and easy to use reports. It prevents me from making thing complicated.

Cons:

Having more integrations is always the best.

Whatagraph Response

5 years ago

Thanks for your feedback, Deric!

Connie
Social Media Coordinator in US
Religious Institutions, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Thank you

3.0 5 years ago

Pros:

Regular email reports are useful to submit to department.

Cons:

Sometimes I lose connection to my social media channels.

Whatagraph Response

5 years ago

Thank you for your review, Connie! We're working on those issues, but they're not easy to fix, as most of the time the bug stays on Facebook's or other third-party tool's side.

Verified Reviewer
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software, helped me a ton!

5.0 4 years ago

Pros:

The ability to create streamlined reporting was crucial for me.

Cons:

I found one small bug when I started using it, but it was fixed within weeks. Other than that, nothing!

Dada
Facebook/Instagram Specialist in Philippines
Online Media, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Reporting made easy

4.0 2 years ago

Pros:

I liked how user-friendly this software is.. Very useful and helpful for my monthly reporting I can easily pull all the data I needed for my reports. Great customer service.

Cons:

Sources keeps disconnecting for no reasons.

jakub
social media ads manager in Poland
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Whatagraph - awesome for social media ads reports

5.0 5 years ago

Pros:

Functionality - there is all we need for Facebook ads reports (all metrics including custom conv. and diffrent atributtion models), support is really helpful, problem solving and fast answering, we really like it. No problem for them to ad special functionality if we need it.

Cons:

For now nothing. Everything seems to be great.

Nikola
Founder/Creative Director in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

What a time saver!

5.0 5 years ago

Comments: From start to finish it has been an amazing experience, from the sales to the support - 100%

Pros:

I found Whatagraph at a time when I was frustrated at how long my client reports were taking each month and cutting into my bottom line when it came to staff time allocation. Our reports were taking hours to collate all the data from the different software packages and to include in the report. Now it takes no longer than 20 minutes, as the report just automatically pulls the data in the report each month in an easy to read format. Love it!

Cons:

Sometimes it can take a while to download a pdf copy of the report as it pulls the data. But the response from their chat help is awesome and it is always fixed promptly if need be.

Whatagraph Response

5 years ago

So glad to hear that, Nikola! I hope Whatagraph will continue to satisfy your reporting needs. Let us know if there's anything you're missing from the platform.

Charlotte
Digital Project Manager in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good reporting software, instant responses from Customer Service team

4.0 5 years ago

Comments: We do our monthly reports for our clients with whatagraph. Best tool we've used so far.

Pros:

Instant responses on chat from the whatagraph team, always very helpful and on hand.

Cons:

Can be quite glitchy sometimes and takes a while to get used to.

Whatagraph Response

5 years ago

Thanks so much for your feedback, Charlotte! We're aware of the glitches and are constantly working to make sure they don't reappear again. Feel free to reach out if you ever encounter some prioblems.

Chase
Director of Digital Marketing in US
Computer Software, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

LOVED using it for the Free Trial Period.

5.0 5 years ago

Pros:

Being able to easily and quickly integrate our social accounts to report analytics for both the pages as well as the ads was amazing. Everything is easy to do. Branding it and making it look how you want was awesome.

Cons:

The only thing I did not like was the price. It is the only reason we aren't going to be using Whatagraph. If there was a free version or a more affordable price point for small startups like us, that would amazing!

Mark
Director in Australia
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great Product

5.0 5 years ago

Comments: I really like this product and recommend it to anyone who might be sitting on the fence to at least take a trial.

Pros:

Whatagraph is easy to use. I really like the way the reports are presented and how easy they are to read Being able to upload images to the reportsreally makes the reports standout.

Cons:

There isn't really any cons. It does what it says it will do.

Whatagraph Response

5 years ago

Thank you, Mark! And thanks for pointing out the main benefits of Whatagraph

Lukas
Seniour account manager in Lithuania
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Review of Whatagraph

4.0 3 years ago

Pros:

- easy to use - helps to decrease the amount of manual work - ability to create our own template

Cons:

- the disappearance of the numbering of pages - the design in certain areas could be improved