--- description: Learn more about Brandwatch pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.ca/software/157048/brandwatch Page: 1 / 11\ Next: [Next page](https://www.capterra.ca/software/157048/brandwatch?page=2) > Social media software that enables businesses to engage customers through analytics, AI insights, and collaborative content. > > Verdict: Rated **4.2/5** by 235 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandwatch? Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 235 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - API - Activity Dashboard - Analytics - Approval Process Control - Audience Analytics - Audience Targeting - Brand Guidelines - Brand Tracking - CRM Software - Campaign Analytics - Campaign Management Software - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Content Management System (CMS) Software - Conversion Tracking - Customer Engagement Software - Customer Experience Management - Customer Segmentation - Customizable Reports - Dashboard Software - Data Extraction Software - Data Visualization Software - Digital Asset Management Software - Engagement Tracking - Faceted Search/Filter - Hashtag Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Keyword Filtering - Keyword Tracking - Machine Learning Software - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Negative Feedback Management - Performance Metrics - ROI Tracking - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management Software - Response Management - Review Sharing - Sentiment Analysis - Social Media Monitoring Software - Text Analysis Software - Trend Analysis - Workflow Management Software ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.capterra.ca/directory/31337/influencer-marketing/software) ## Related Categories - [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software) - [Image Recognition](https://www.capterra.ca/directory/31600/image-recognition/software) - [Social Media Analytics Tools Software](https://www.capterra.ca/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software) ## Alternatives 1. [Brand24](https://www.capterra.ca/software/149054/brand24) — 4.7/5 (254 reviews) 2. [GiveMe5.ai](https://www.capterra.ca/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 3. [Trustpilot](https://www.capterra.ca/software/169618/trustpilot) — 4.5/5 (1202 reviews) 4. [Birdeye](https://www.capterra.ca/software/152997/birdeye) — 4.7/5 (702 reviews) 5. [Hootsuite](https://www.capterra.ca/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Reviews ### "Brandwatch another birth" — 4.0/5 > **Srujana** | *November 17, 2024* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations. > > **Cons**: Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *October 31, 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *December 11, 2024* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Cons**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *March 9, 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Cons**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues" — 1.0/5 > **Antonia** | *November 11, 2024* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends. > > **Cons**: The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. > > The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.ca/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data