---
description: Learn more about Buffer pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Buffer Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Software](/directory/30781/social-media-marketing/software) > [Buffer](/software/143492/buffer)

# Buffer

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> Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.
> 
> Verdict: Rated **4.5/5** by 1491 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Buffer?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 1491 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Buffer
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$6.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. &#10;&#10;Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. &#10;&#10;Free plan: Free forever&#10;Essentials: $5 per month/channel &#10;Team: $10 per month/channel
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United Kingdom, United States

## Features

- Automated Publishing
- Campaign Management Software
- Collaboration Tools
- Content Management System (CMS) Software
- Multi-Account Management
- Multi-Channel Campaigns
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring Software

## Integrations (35 total)

- 123FormBuilder
- Bottlenose
- CoSchedule Marketing Suite
- Crate
- Curata
- Cyfe
- Databox
- Determ
- Eventbrite
- Evernote Teams
- Feedly
- Google Calendar
- Google Drive
- IFTTT
- Instagram

... and 20 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)

## Related Categories

- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software)
- [Content Marketing Software](https://www.capterra.ca/directory/30796/content-marketing/software)

## Alternatives

1. [Vista Social](https://www.capterra.ca/software/1021619/vista-social) — 4.9/5 (890 reviews)
2. [Publer](https://www.capterra.ca/software/177145/publer) — 4.8/5 (900 reviews)
3. [Instagram](https://www.capterra.ca/software/210721/instagram) — 4.7/5 (5144 reviews)
4. [Hootsuite](https://www.capterra.ca/software/121701/hootsuite) — 4.4/5 (3795 reviews)
5. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3388 reviews)

## Reviews

### "Managing Social Media is a Breeze With Buffer" — 5.0/5

> **Kelly** | *April 9, 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Buffer is always making improvements, it's easy to use and I can schedule posts to practically every social media platform.
> 
> **Cons**: It's $5 per social media platform.  I have several accounts for myself and several for my clients.  $5 per platform sounds cheap until you manage 10 or more a month.
> 
> My overall experience with Buffer has been good.  They have a great team that offers fantastic customer service.

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### "Cool once you’re paying" — 5.0/5

> **Simon** | *July 7, 2025* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts.
> 
> **Cons**: The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up.
> 
> I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it.

-----

### "Buffer is great for social media post management... once you're past the painful setup" — 3.0/5

> **Nicole** | *September 8, 2024* | Writing & Editing | Recommendation rating: 5.0/10
> 
> **Pros**: Buffer has a pretty generous free tier, compared to some of its competitors. I used it awhile back for personal accounts and have now come back to it again to manage my business's social media posts. The scheduling tool is easy to use and I like that I can connect it to other tools like Canva and Google Drive. Being able to use it from either my phone or desktop is useful as well.
> 
> **Cons**: Setting up new social media accounts with Buffer is PAINFUL. For example, if I want to connect my Instagram account, it HAS to be a business account, and then Buffer for some reason requires that that Instagram account is ALSO connected to a Facebook Page, and I have to log in via Facebook in order to authenticate. Buffer says that all Instagram business accounts have to be connected to FB Pages, but that isn't actually true. I had to create a basically fake FB Page to connect to my Instagram in order to be able to use Buffer with it. It's way too many steps.

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### "Not a Big Fan\!" — 4.0/5

> **Verified Reviewer** | *May 24, 2024* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: Well I was using Buffer earlier when there were not many options available. I like it buffer that time because of its features as compared to Hootsuite
> 
> **Cons**: They have very few features and channel integration available.
> 
> It is fine if you want to go for scheduling. but if you want to go in advance and use a lot of features i suggest you to explore other tools much cheaper and better option than buffer.

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### "An easy social management app" — 5.0/5

> **Sylvain** | *February 6, 2019* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Buffer is the easiest social management software on the market.  I recommend this app for all my clients that one an easy solution for social posting.  Little functionalities but really effective.  Free version is just fantastic.
> 
> **Cons**: I find the price a bit expensive when you want the pro version.  At the same price, other solutions offer more.  But Buffer is the easiest app, don't forget about this.
> 
> The easiest social app on the market.  Free version is perfect for small business.

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## Links

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