17 years helping Canadian businesses
choose better software
Kartra
What Is Kartra?
Kartra is an all-in-one sales and marketing platform for all your online business needs!
With Kartra, you can streamline your business, save time, and boost your profits all in one convenient place. No more dealing with plugins or experiencing headaches.
Our powerful automation and analytics features will help you earn more with less effort. Imagine working once and earning on repeat - it's really that simple!
Start maximizing your online profits today with Kartra.
Who Uses Kartra?
Creators, coaches, and experts looking to monetize their audience online.
Not sure about Kartra?
Compare with a popular alternative
Kartra
Reviews of Kartra
Alternatives Considered:
So, So Good But Lacks In The User-Friendly Department
Comments: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.
Pros:
There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.
Cons:
Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.
Genesis Digital Response
9 months ago
Thank you for sharing your detailed experience with Kartra. We're glad to hear that you found its all-in-one functionality beneficial and that our support group on Facebook provided value. We appreciate your feedback on the learning curve and are continuously working to improve user-friendliness and now have more comprehensive training resources. We've made significant strides in enhancing our platform since your time with us, including giving all users unlimited bandwidth. If you ever reconsider using Kartra, we'd love to welcome you back and showcase our ongoing improvements.
Alternatives Considered:
All in one
Comments:
I started without knowing anything and confused with so many offers on the market, because you can have an app to automate, another for crm, another to store your videos, another for web pages, here you have it all and without knowing anything, it is very intuitive and the tutorials get you out of problems or doubts.
I liked it a lot especially not having to open several apps and do everything from here, and the price seems very fair. I started paying the basic membership and now I have a higher one because I have had results.
Translated with www.DeepL.com/Translator (free version)
Pros:
As the advertisement says, Kartra is a platform that has everything you need, landig page, sales letter templates, blog, webinar, etc. You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is concentrated there.
Cons:
The email marketing has areas of opportunity, it is efficient but the data import sometimes takes more time than you would like, the configuration screen is not so practical, although after a while you get used to it and it works very well.
Genesis Digital Response
9 months ago
Thank you for sharing your experience with Kartra! It's great to hear that you find our all-in-one platform intuitive and effective for managing your business needs. We appreciate your feedback. We truly listen to every customer as we continually make improvements. Your satisfaction is our top priority! Thank you for being a loyal customer.
Alternatives Considered:
Kartra has it all, but it is a bit clunky.
Comments: Overall, it helped me a ton! I am impressed with the number of features, but I do believe pricing tiers are a bit overzealous. Support was always very helpful. There are a few funnel builders listed in their marketplace I wouldn't recommend, and if you pay through Kartra and need a refund, they may not help you get it back.
Pros:
I love that it has freaking everything! Calendar, surveys, checkout, emails, pages, websites, and more! Full marketing system for sure! They had great lead tracking/triggers/automations. Behavior-focused scoring was cool! Tracking every point of engagement with leads is great, too. Very detailed as a CRM. Very lead-focused.
Cons:
It is a bit clunky and old-fashioned looking. I don't know how else to word this, but it could use a brand upgrade for sure. Not that that really matters, I am just highly visual. They were constantly blacklisting people and i had to send frequent requests to remove people from the list. Triggers didn't always perform. For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly impossible to do. It was easy for me to set up and use, but many friends i referred had a hard time understanding the platform.
Genesis Digital Response
9 months ago
Thank you for sharing your experience with Kartra! We've taken your input seriously and have undergone significant renovations and user experience improvements since your review. We invite you to revisit Kartra again and experience the new look and ease-of-use firsthand.
Alternatives Considered:
OK software, awful support and you're locked in for life!
Comments: I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!
Pros:
The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.
Cons:
Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.
Genesis Digital Response
9 months ago
Thank you for sharing your experience with Kartra. We apologize for any frustrations you encountered with our support and service in the past. Since your review, we've made significant improvements, including implementing world-class 24/7 support to assist our customers every step of the way. Additionally, we've addressed issues such as limits, ensuring all users have unlimited bandwidth now. We value your feedback and would love the opportunity to show you the improvements we've made. Please feel free to reach out to our team at any time. We're confident that you'll be delighted with the improvements!
Alternatives Considered:
Automations, Great Templates and Features
Comments: Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.
Pros:
Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus
Cons:
The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.
Genesis Digital Response
9 months ago
Thank you for your feedback! We're excited to share that since your review, we've integrated WebinarJam directly into Kartra, making it a seamless core feature. Now, there's no need to add on a separate webinar feature. We hope you enjoy this enhanced experience and continue to find value in Kartra's offerings.
The perfect tool to launch an MVP in few hours
Comments: I use kartra to quickly launch an MVP for a business idea or a landing page to collect leads, the premade templates make the website creation super easy and fast without compromising the end result. I also use the kartra API to integrate the websites I have hosted on kartra with other services like google sheet and slack.
Pros:
Kartra has a lot of great premade templates that can be edited by simply dragging and dropping elements to come up with the desired design that I have in mind, it can be used to create funnels also multi-page websites. Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine.
Cons:
There’s a bit of a learning curve at the beginning but thankfully I was able to find a lot of video tutorials about it online and I quickly got used to it.
Genesis Digital Response
9 months ago
Thank you for sharing your experience! We're thrilled to hear that Kartra has been instrumental in quickly launching your MVP and streamlining your website creation process. It's great to know that our premade templates and integrations have been beneficial for your eCommerce business. We appreciate your feedback and are here to support you every step of the way!
Kartra is fast becoming BETTER than all the other all in one's
Pros:
Literally has everything in one system. Overall fairly easy to use, no weird rules to remember like other systems. Things JUST WORK! I know several small business owners who work solo using it and managing it without having to hire a big team.
Cons:
I feel that the reports could be a little better. I also dislike having to add the Facebook pixel to every single landing page I create.
Genesis Digital Response
9 months ago
Thank you for your review! We've made significant improvements since your last review, including the introduction of our new Real-Time Funnel Analytics feature. We'd love for you to come back and give Kartra another try. We're confident you'll be impressed with the enhancements we've made!
Made for seasoned internet marketers
Comments: I am happy to get all my marketing needs in one place. From building landing pages to collecting emails to marketing them
Pros:
This is your one stop internet application. It's a plug and play system to roll out your internet marketing
Cons:
Just the many feature you've got tao setup within one platform
A great ability to follow up the shopping operations effectively on our website
Comments: We've seen positive results with Kartra's ability to follow up on shopping operations on our website. The platform's ability to direct customers and send reminders has helped us effectively improve our sales levels.
Pros:
Kartra is a versatile digital marketing platform that offers a wide range of features for building landing pages and email campaigns. Its segmentation tools make it easy to organize contact lists, while its powerful automation enables follow-up emails to be sent automatically to customers who haven't completed their shopping. Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which links are clicked and by whom, allowing businesses to effectively target new customers.
Cons:
I have only encountered positive aspects of Kartra , including its modern interface and easy-to-use tools. It's great that they have a customer service team that is always available to help.
Genesis Digital Response
11 months ago
Thank you for your positive feedback! Delighted to hear you're enjoying Kartra's versatility and user-friendly interface. Our aim to support you every step of the way!
Great all in one system
Pros:
I love how Kartra is easy to use. You can build a landing page or website in a few minutes and add a lead magnet to start building a mailing list.
Cons:
The price. It is one of my biggest monthly bills
Genesis Digital Response
11 months ago
We're thrilled you find Kartra easy to use and effective for building pages and mailing lists. Thank you for being a loyal customer!
Alternatives Considered:
Amazing software, but has lots of kinks
Pros:
I use Kartra on a daily basis. My entire business is hosted on this platform. I have used it for years and have found lots of pros and cons. For pros: you can do just about everything on here. It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes payments and manages payment subscriptions, I mean it truly has it all. They have multiple avenues of support, you can email, chat, or join the Facebook group to get help. It also has lots of opportunity for customized coding to truly build out the site of your dreams if you need it. Kartra truly combines about 10 different softwares all in one.
Cons:
Again, after using this software for years, I've come to find lots of pros and cons. The biggest con that I have is the aesthetics, which may sound silly, but in comparison to its biggest competitor, Kajabi, Kartra really takes the L on this one. Everything is blocky, dark, clunky, takes forever to find what you need, and overall just not a user friendly experience. The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences. The last con is the customer service - I prefer using the chat option to get real-time support, but 98% of the time they can't actually help you on chat. They'll take your inquiry and submit it as a "ticket" where they'll respond to via email the next day. Again, may not be a huge deal, but for some issues I've had in the past it's been a very big deal because I need real time help. They used to be able to help you via Chat but now it's all email, which is frustrating.
My Own Experience with Kartra
Pros:
"I was able to deactivate other CRMs and apps that we were using. In fact, at the end of the day, I was able to save money."
Cons:
"Because I utilize a lot of video stuff, the one thing that irritates me is the high bandwidth charges."
Alternatives Considered:
I'm falling in love!
Pros:
I love the simplicity and the way Kartra holds your hand through every-step of the funnel build and membership set up. The onboard analytics are great. The functionality for running our automated webinar is awesome. Building fab looking pages is effortless. Cant wait to move our support desk over and start using some of the advanced functionality. For example, we are looking at implementing the SMS feature to improve our webinar show up rate.
Cons:
I haven't found major issues any yet....
Alternatives Considered:
I am hoping I will fall in love with Kartra! Right now our relationship is "complicated."
Comments:
I think this will be a great tool for me that will help to generate income in time, however, right now it is not.
I am still using all of my other Softwares until I can figure out a way to make this the easiest for me.
Pros:
This product has everything I need! So originally we purchased it in order to get rid of the other software we are using.
Cons:
It is not nearly as user friendly as Squarespace, Mailchimp and many of the other low-cost options. Also, there is no customer service line to call. I understand why this is, but it has been an issue for me multiple times and I resort to calling off other important work during my day in order to troubleshoot myself or get my assistant on it instead of trusting I will be able to resolve an issue quickly.
Genesis Digital Response
9 months ago
We appreciate your honest feedback and understand the challenges you're facing. Rest assured, we're continuously working to enhance user-friendliness and provide comprehensive support. We're here to assist you every step of the way, whether it's through tutorials, troubleshooting guides, or direct assistance from our team. Your success is our priority, and we're committed to ensuring a seamless experience with Kartra. If there's anything specific you need assistance with or features you'd like to see improved, please don't hesitate to reach out. We're here to help make your transition to Kartra as smooth as possible!
Alternatives Considered:
Constantly impressed
Comments: I find the more that I use Kartra, the more benefits I find and thought I look forward to passing much of the admin side of my business over to someone else soon, I also know it will be easy for them to learn how to use it.
Pros:
I have found everything intuitive and easy to use, I recommend others looking for this type of software to come and use it. Whenever I have had technical issues or have been unsure of the functionality I have always had an answer.
Cons:
There are some programmes that at present don't speak with Kartra that leas me to using some longer administrative processes, but this hassle is outweighed by the other benefits, the cost saving of using similar features elsewhere and the communication from the team.
Recommended Tool for Marketing Startups
Pros:
I really appreciate the fact that I can accomplish a wide range of tasks using this tool. Email Marketing, creating landing pages, setting up online membership portals, setting up webinar schedules and many other things.
Cons:
CRM section needs some improvement because it is very basic and overwhelming to use.
Genesis Digital Response
9 months ago
Thanks for sharing your experience! We're thrilled to hear you find Kartra versatile for various marketing tasks. We would love to learn more about your desire for the CRM system, please contact our support team with more detail. You are the driving force behind our innovation: Thank you for being a loyal customer!
A true all in one platform
Comments: I used Kartra since 2018. It has grown and developed so much since then.If you're looking to build complex and modular funnels, then Kartra is a great tool for that.
Pros:
You can do almost anything in Kartra. It really is an all in one software. Email marketing, online courses, booking calendar, affiliate programs and more.
Cons:
The downside of being an all in one, is that you can do so much, but not all the functions are as fully featured. For example the booking calendar is missing standard features like buffer time between appointments. The page builder is also a but clunky and can be cumbersome to use.
Great for small and simple businesses but ...
Comments: Great platform as compared to others especially for small businesses. Kartra is great for the starter businesses and people needing an all-in-one platform. But it is not robust enough for big players to stay exclusively within the platform and will need to integrate with other apps and platforms. But this is typical for high traffic businesses. Still love Kartra after 2 years and hope they get their quirks sorted out and add a real customer service live chat support. That said, now we only use it as a website/landing page builder and for our membership site. For our business and funnel work properly and be more cost effective, we also integrate a different CRM, customer support app, video hosting and payment platform. I've talked to some big player friends with lots of traffic who are also Kartra users and they confirm the same. Love it, but there are glitches and it is expensive for high traffic and sales. We will stay with Kartra for the foreseeable future. We almost switched but nobody has a perfect solution for a high traffic online business. After seeking better options, I found that Kartra is still the best if you don't want to hire a tech team. We can do everything ourselves. Kartra, please add a live tech support system. At least during business hours.
Pros:
I love the all-in-one concept. The idea is brilliant and the features are great and the integration is awesome for a basic user and small business. You can do most everything you need right within the platform. Funnels, sales, beautiful websites, incredible landing pages, memberships sites, shopping cart and fully integrate a complete website and sales from start to finish with lots of great analytics. Its the best all-in-one solution out there right now. Its an important part of our business but it is not robust enough for online businesses with lots fo traffic and sales.
Cons:
Glitches and cost prohibitive for big businesses. COST: We drive too much traffic and sales to use the all-in-one concept for us. So we use other platforms to host our videos, CRM, customer support, and payments. We use Kartra for websites, landing pages and memberships. Using this multi platform approach we save money and have a more stable online business and funnel. PROBLEMS: We have had glitches in customer emails being black list after purchase and so they don't receive the welcome email and login to the membership. And we have random password issues for the membership. This means we have had to create redundancies and a robust customer support system to minimize refunds and complaints. CUSTOMER SUPPORT: While better recently, it still is horrible often taking a day to respond to ask questions and then an additional day to reply with an answer that is often not helpful. Most I trouble shoot myself now. Or I use a work around and that is why we integrate with other platforms. Support tickets only for a digital tech platform like Kartra is frustrating, costing us money when there are issues. USABILITY: Overall very good. I wish they would fix the step-by-step procedure and allow jumping to the section you need. There are definitely areas to make more user friendly. It is similar to thrive themes, so my learning curve was small. But if you are new to this style, it will take a while to get fluent. But it is easy to use overall. I like that a lot.
Buggy and poor support
Comments: It served its purpose when we were starting out but it's been extremely restrictive and poor customer service and support. Probably the worst decision we made was using kartra for our membership.
Pros:
When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels, emails etc.
Cons:
Extremely buggy, constant issues, slow loading pages, membership interface is terrible ans Extremely restrictive. We had over 1700 members cancelled and revoked because of a kartra error and they said they couldn't do anything about it... 100% their error and nothing they can do. Support has been bad over the last few years which has been super frustrating. For example if a customer incorrectly enters their email address, kartra blacklist them, you can only change the email address by contacting kartra, it can take days for them to change it, then another 24 hour to whitelist the email... by this time the customer just wants a refund as it takes forever. We've tried everything to speed up our page loading speed but still Kartra is super slow. If you want a very basic funnel builder, it may be ok but personally I'd choose an alternative.
Genesis Digital Response
7 months ago
We're truly sorry to hear about your experience with Kartra. It's disappointing to hear about the issues you've faced, and we understand your frustration. We take your feedback seriously and are constantly working to improve our platform and support services. We apologize for any inconvenience caused and would appreciate the opportunity to address your concerns directly. If you're open to it, please reach out to us so we can assist you further.
Kartra Can!
Comments: Automation
Pros:
My dashboard is set up for ease of use and the analytics provide valuable feedback so I can adjust my marketing strategy accordingly based on facts.
Cons:
If you don't have an already clean list of leads you can get kicked out. It should be able to clean your list for you before you upload them.
Best Software I've Ever Used
Comments: It's awesome. The ability to track what's working has been excellent. I also like how "dummy proof" it is helping me not miss critical steps in a complicated process. The ability to make beautiful pages and adapt them quickly is an important and valued feature. Keep up the good work!
Pros:
I love how so many essential business tools are included. It is a TREMENDOUS value. I also appreciate how they're always rolling out new features, and focusing on making our job as business owners easier. It keeps getting better all the time.
Cons:
I would like to have an easier time getting a hold of tech support when issues arise. I am eagerly awaiting improvements to the Membership area. Being better able to track and manage the client experience would be an awesome upgrade. That, and the addition of a survey/quiz feature is the most requested feature and I can't wait to see what they come up with. I would like to have more nuances options for the Calendar feature as well...in particular the option to have an pre-set hour buffer for same day bookings rather than immediately or next day only. To be able to be notified via text if a new appointment is scheduled would also allow me to be more nimble in responding and accepting appointments.
Good!
Comments:
It's a great tool, definitely, made by marketers for marketers.
The all in one is great but it has the defauts of its qualities:
overall the whole machine may tend to be slow and many operations and clicks and options are mandatory to do s single task.
Pros:
The all in one thing. Not easy to get used to the tool but the more I practice and discover new features, the more I like it. The support is very good, although sometimes answers may be a bit generic (copy/paste templates).
Cons:
Something that is really annoying: you cannot jump from one section to another. Instead, you have to go through every section in order to reach one you want. i.e: I'm into a product creation. I'm at the first section and I want to only configure the Affiliates section. Icannot reach it by clicking on it. I have to go through each section and click save and next every time. This is the same for emails, or forms… That's a waste of time. Can you do something about it?!
Answer to my dreams
Comments: I had to wait five years for Kartra. I have been through Infusionsoft, Wordpress + plugins, New Kajabi, Teachable. None did everything. With Kartra I have built an integrated family of three websites in my first year. I have been able to dispense with all the other software/platforms, including add-ons like Zapier and Quaderno.
Pros:
It does everything that I need; where it has not been complete, features have been added. Integrated with WebinarJam.
Cons:
When changing the colour of text I have to overwrite the existing rgb code. It is difficult to hold the code. For buttons there is a proper drop down menu. I would like to be able to change the colours in the login menu. I would like the login icon in the portal banner to be larger - or to be able to design the banner myself. I would like to be able to sort images into folders. I have many and have to keep scrolling down. Similar images can be confused. I believe that if we could have folder delimiters (/) in URLs this would improve SEO.
The light at the end of a tunnel
Comments:
I use Kartra to manage all my automations for my business. I was an infusionsoft user and i passed to Kartra with a great saving or money and time.
More i learn how to use it, more i feel able to manage more duties.
I'm also suggesting Kartra to my peer and friends
Pros:
I most love semplicity. I have an idea and passing from designing it on a piece of paper and realizing it on kartra is just matter of minutes. I was used to use Infusionsoft and this was a dream. Now i feel less stressed. I also love to use a single unique platform instead of 3 or 4 tools that have to be integrated and when there is an issue figuring out where it come from make you spend hours and hours.... Istead with kartra all goes without issues, at least till now :)
Cons:
Setting the starting of an email under a sequence, if you want to use your time and not the california time, can be boring.
What to expect before you choose kartra
Pros:
I like its affiliate tool. Can easily track where conversions are coming when affiliates promote my products. email marketing is also super. Can set email sequence and this tool will send all the emails at the set time. Funnels work well too.
Cons:
This is more than expensive. I actually don't know why did they put that high amount this is not beginer friendly at all