---
description: Learn more about Loom pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Loom Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Video Making Software](/directory/31677/video-making/software) > [Loom](/software/191187/loom)

# Loom

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> AI-based video messaging platform that helps businesses record the screen and replace that meeting with a Loom video.
> 
> Verdict: Rated **4.7/5** by 518 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Loom?

Loom customers report time-savings, fewer meetings, increased prospecting success rates, and more efficient teamwork with video messaging.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 518 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Atlassian
- **Location**: San Francisco, US
- **Founded**: 2013

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Loom offers four pricing plans: Starter ($0), Business ($18 per user/month), Business + AI ($24 per user/month), and Enterprise (custom pricing). A free version is available under the Starter plan, and free trials are offered for Business + AI (14 days) and Enterprise (contact sales). Monthly billing is preferred, and pricing is in USD. Numeric pricing values are available for all plans except Enterprise, which requires contacting sales. License types vary across plans, with user limits and roles specified.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Philippines, Singapore, South Africa, United Kingdom, United States

## Features

- AI/Machine Learning
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Animation
- Annotations
- Audio Calls
- Audio Capture
- Collaboration Tools
- Commenting/Notes
- Content Library
- Content Management System (CMS) Software
- Customizable Branding
- Desktop/Browser Sharing
- Discussions/Forums
- Engagement Tracking
- File Sharing Software
- Media Library
- Mobile Access
- Mobile Screen Sharing
- Reporting & Statistics
- Reporting/Analytics
- Screen Capture
- Screen Recording Software
- Search/Filter
- Social Sharing
- Video Capture
- Video Creation
- Video Editing Software
- Video Management Software
- Video Support
- YouTube Uploading

## Integrations (8 total)

- Dropbox Business
- Gmail
- Intercom
- Microsoft Teams
- Slack
- Trello
- Zendesk Suite
- inVision

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [Video Making Software](https://www.capterra.ca/directory/31677/video-making/software)

## Related Categories

- [Video Making Software](https://www.capterra.ca/directory/31677/video-making/software)
- [Collaboration Software](https://www.capterra.ca/directory/15/collaboration/software)
- [Team Communication Software](https://www.capterra.ca/directory/31033/team-communication/software)
- [Screen Recording Software](https://www.capterra.ca/directory/31975/screen-recording/software)
- [Screen Sharing Software](https://www.capterra.ca/directory/31738/screen-sharing/software)

## Alternatives

1. [Slack](https://www.capterra.ca/software/135003/slack) — 4.7/5 (24046 reviews)
2. [Zoom Workplace](https://www.capterra.ca/software/144037/zoom-video-conferencing) — 4.6/5 (14526 reviews)
3. [Snagit](https://www.capterra.ca/software/209649/snagit) — 4.7/5 (497 reviews)
4. [Microsoft Teams](https://www.capterra.ca/software/168668/microsoft-teams) — 4.5/5 (10941 reviews)
5. [OBS Studio](https://www.capterra.ca/software/164144/obs) — 4.7/5 (1072 reviews)

## Reviews

### "Loom review" — 4.0/5

> **Rakhi** | *March 27, 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It lets me explain something without needing to schedule time with someone. It’s great for walkthroughs, quick demos, and giving feedback because the message lands with context—people can see exactly what I’m referring to. I also like that it’s easy to share and revisit later, so the same recording can help multiple people without repeating myself.
> 
> **Cons**: One downside is that recordings can get scattered over time unless there’s a consistent way to organize them, so finding “that one video” later can take effort. Also, editing is helpful but still a bit time-consuming if you want a really polished outcome—sometimes it’s easier to re-record than to fine-tune a longer clip.
> 
> My experience with Loom has been very positive. It’s a simple tool that saves time, improves clarity, and makes async communication feel more natural—especially for explaining bugs, product flows, or status updates. While organization and light editing could be smoother, it’s still one of the most effective tools I’ve used for quick, clear communication.

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### "Loom - A Time Saver" — 4.0/5

> **Cindy** | *January 20, 2025* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: I love that it saves me time.  Instead of taking screen shots and making an email with arrows etc., I can easily record the steps on how to do something.  Or, instead of phoning someone to explain how to do something or walking them through it over the phone, I can make a short Loom video for them. Also, if someone else has the same issue or question, I already have the Loom video with the answer to send to them.
> 
> **Cons**: I use two computer screens and I find it difficult to get Loom to record the correct screen or it will allow me to record the Loom homescreen, but not switch over to the actual screen I want to record.
> 
> Loom has been a huge timesaver.  I also find that when I record a video answer for a customer, it makes them feel more important than an email.

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### "Are You Remote? It's Time to Loom." — 5.0/5

> **Hannah** | *April 4, 2025* | Fund-Raising | Recommendation rating: 10.0/10
> 
> **Pros**: Loom is an SOP and quick chat time saver. Instead of answering a quick call to screenshare or setting up a time to Zoom, I'm able to quickly and thoughtfully go through something, at my own leisure, and show exactly what I mean. It saves me a ton of time going back and forth with direct reports internally, and allows me to quick share how I think about something while also showcasing how to do that. &#10;&#10;Especially in a fully remote company, a tool like Loom is such a lifesaver for day to day work.
> 
> **Cons**: A few things I don't like... &#10;\* How quickly you run out of space on videos &#10;\* Automatically speeding up the videos. I just wish it would let me make that decision myself, you know? &#10;\* it can sometimes be really glitchy when it comes down to it.
> 
> I started using Loom in 2022, when I joined my current company. &#10;&#10;Since then, I've ebbed and flowed while using it but where I've found it most helpful is for internal collaboration at our remote agency. &#10;&#10;It saves misunderstandings, allows us to skip a meeting and instead, show someone what we mean, and makes training \&amp; onboarding simpler, because we've been able to quickly and easily document processes. &#10;&#10;I think Loom is such a gift to remote teams and hope more people use it\!

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### "Makes it easy to show" — 4.0/5

> **Demi** | *June 19, 2025* | Gambling & Casinos | Recommendation rating: 9.0/10
> 
> **Pros**: Fast to use, shareable right after, no extra steps. You can do screen and cam at the same time, helps you need to explain better.
> 
> **Cons**: But with the free version you hit limits fast, and can’t really store much before needing to upgrade
> 
> Great for showing stuff instead of typing long messages. Record quick, send, done. Sometimes though the video takes longer to load

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### "Loom - an amazing video making tool\!" — 4.0/5

> **Sam** | *May 3, 2024* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: It's so much easier to create a quick video whether it's creating snapshots for internal teams or external customers
> 
> **Cons**: Unable to change the background in Camera only mode.

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## Links

- [View on Capterra](https://www.capterra.ca/software/191187/loom)

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