--- description: Learn more about Marketo Engage pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.ca/software/75130/marketo-lead-management Page: 1 / 30\ Next: [Next page](https://www.capterra.ca/software/75130/marketo-lead-management?page=2) > Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marketo Engage? Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 710 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support Software | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - Alerts/Notifications - Attribution Modeling - Audience Targeting - Behavioral Analytics - Behavioral Targeting - CRM Integration - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Collaboration Tools - Communication Management - Contact Management Software - Content Library - Content Management System (CMS) Software - Content Publishing Options - Content Sharing - Conversion Tracking - Cross Channel Attribution - Customer Database - Customer Experience Management - Customer History - Customer Segmentation - Dashboard Software - Data Visualization Software - Email Tracking Software - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation Software - Marketing Automation Software - Mobile Optimization - Multi-Campaign - Multi-Touch Attribution - Performance Management - Performance Metrics - Real Time Editing - Real-Time Analytics - Recommendations - Responsive Web Design - SEO Management - Sales Activity Management - Social Media Integration - Target Account Identification - Visual Analytics - Website Analytics - Website Management - Website Personalization ... and 62 more features ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.ca/directory/12/sales-force-automation/software) - [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software) - [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software) - [Sales Enablement Software](https://www.capterra.ca/directory/30798/sales-enablement/software) ## Alternatives 1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2912 reviews) 2. [EmailOctopus](https://www.capterra.ca/software/147415/emailoctopus) — 4.8/5 (654 reviews) 3. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews) 4. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Marketo: the gold standard in Marketing Automation" — 5.0/5 > **Verified Reviewer** | *October 8, 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. > > **Cons**: The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. > > Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. ----- ### "Marketo Magic\!" — 5.0/5 > **Mai** | *March 7, 2026* | Hospitality | Recommendation rating: 10.0/10 > > **Pros**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Cons**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *April 14, 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Cons**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Long winded email distribution" — 2.0/5 > **Verified Reviewer** | *February 10, 2026* | Marketing & Advertising | Recommendation rating: 1.0/10 > > **Pros**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Cons**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "A Marketing Automation Platform that can do anything, any way." — 4.0/5 > **Logan** | *January 8, 2026* | Facilities Services | Recommendation rating: 8.0/10 > > **Pros**: I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. > > **Cons**: I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. > > Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later ----- Page: 1 / 30\ Next: [Next page](https://www.capterra.ca/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data