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About AppTweak

AppTweak fuels growth for the world's most popular apps and games by providing actionable insights in a simple interface.

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Pros:

The tool in its whole is great. The keyword tool that gives you an estimate on search volume and competition level has always been one of the best.

Cons:

My query remain unanswered for days and AppTweak team kept on trying to avoid my questions when i asked them why my current plan suddenly has changed limits.

AppTweak ratings

Average score

Ease of Use
4.2
Customer Service
4.4
Features
4.5
Value for Money
4.3

Likelihood to recommend

8.5/ 10

AppTweak has an overall rating of <span class="">4.4</span> out 5 stars based on <span class="">17</span> user reviews on Capterra.

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Filter reviews (17)

Peter
Peter
Founder & CEO in Czechia
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The most convenient and useful ASO tool on the market

5.0 4 years ago

Pros:

Over the years, we have tested every ASO tool on the market but we haven’t found a better platform for research, intelligence and reporting. No other ASO platform on the market today is adding new features as quickly as AppTweak. Our team relies heavily on market intelligence data for analysis and reports.

Cons:

We would like to see more paid search tools for Apple Search Ads and Google App Campaigns. Not a deal-breaker but “white-labeled” reporting would be helpful for our enterprise clients.

AppTweak Response

4 years ago

Thanks for your feedback Peter! We're very glad to hear that are using AppTweak for research, intelligence and reporting. Thanks to your feedback, we will continue working on adding new paid features such as Facebook Ads insights. Keep an eye on social media for the latest updates!

Oksana
Head of User Acquisition in Denmark
E-Learning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

AppTweak Review

5.0 4 years ago

Comments: I have used AppTweak for a long time in different companies. And I always recommend this tool as a reliable and a real expert in the field

Pros:

It is fast, has a very big database of keywords, has great feature for keyword research in all the markets that we need

Cons:

As a portfolio company, for us it is hard to use a tool for tracking

Kartik
Kartik
Founder, CEO in India
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Worst Customer Experience Ever!

1.0 3 years ago

Comments: Malicious business practices & Bait and Switch is what comes to mind when i think about my AppTweak experience. They don't care about their customers, all they care about is extracting as much money from you as they can and will downgrade your plan limits anytime.

Pros:

I was Subscribed to AppTweak since Feb 2020 and really enjoyed the ASO features but most recently they have downgraded all the previous subscribers to a lower plan with less features. This is a classic bait and switch and not sure how people are letting them get away with this.

Cons:

The Support is pathetic and won't respond to you for days. My query remain unanswered for days and AppTweak team kept on trying to avoid my questions when i asked them why my current plan suddenly has changed limits. It's as if i was downgraded while paying the same amount of money as before. AppTweak treat their customers really bad and I would never in a million years recommend them to any App company.

Charine
CEO in Mexico
Education Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Primary ASO Tool

5.0 5 years ago

Comments: AppTweak serves as my ASO assistant that I can not afford as a small app developer. Come to think of it - I think I get more value from this subscription fee as I would if I paid a person to do the same research.

Pros:

I use AppTweak on a daily basis to do ASO. Their support is first class and being able to compare competitor data such as keywords and backlinks save me a lot of time.

Cons:

I wish I could see more stats while the app is in Beta, but I do realise that Google might not have all the data available.

AppTweak Response

5 years ago

Hi Charine, thanks for the feedback. We're happy to hear that AppTweak allows you to easily compare competitors and adjust your keywords strategy.

David
Director of Software in US
Computer Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing value for the money!

5.0 5 years ago

Comments: From day one of using this product, I have loved it. It literally gets better every two weeks as they release new and useful features on a regular schedule.

Pros:

Getting to the information that I am most interested in is easy to do and there is a wealth of features to help me ascertain the nuances in the data.

Cons:

The breakdown between the iPad and the iPhone is annoying. There should be a way to switch easily from one platform to another for a single app. Also, the competitors and keywords should be shared between the two so I don't have to set them up separately if I don't want to.

AppTweak Response

5 years ago

Hi David, thanks for your feedback! We're pleased to hear that you find our data and our innovative features useful.

Anastasia
Head of Operations in Austria
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Reliable Tool for ASO Optimisation

4.0 6 months ago

Comments: We used AppTweak after launching our mobile app in the Apple App Store and Google Play Store for optimisation. While it was immensely useful for performing keyword research and competitive analysis, we found that a lot of the functionality was always locked against extra paywalls and the keyword research for languages other than English was limited. At the same time, AppTweak is an intuitive tool that can be useful for ASO optimisation with its optimisation scores and suggestions, so it was still very helpful despite those shortcomings.

Pros:

The interface is quite intuitive and easy to get around. The stats for the Android and iOS apps are displayed separately. AppTweak is also great for ASO optimisation thanks to the recommendations and optimisation scores it offers, as well as the extensive keyword research functionality both through keyword search and through analysing competitors.

Cons:

This tool is on the pricier side, especially for a startup like us. Another problem we faced is that the keyword research for stats in languages other than English doesn't yield results that are as fruitful as in the case of English keywords. It's understandable that the search volume is lower than with English, but we think that in that case other languages should have a different benchmark instead of displaying minimal volume, etc. across the board.

Anette
Chief Marketing Officer in Norway
Computer Games, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good tool for App store optimization

4.0 4 years ago

Comments: AppTweak has helped us learn more about ASO and about how to optimize our store pages. We now have a better understanding of both our own apps and competitors with regards to ASO, and on how we can optimize better for visibility and conversion to installs. The customer support experience has been beyond expectations, our contact responds quickly and is very helpful. They are very open to feedback and suggestions, and several of our suggestions have been implemented already.

Pros:

We really appreciate the features related to finding and analyzing keywords. The tool helps us identify important keywords, as well as understanding what keywords that are not important to focus on. We can easily track changes and monitor impact.

Cons:

We experienced some challenges understanding parts of the user interface, however our contact quickly helped us and explained, and also implemented some changes to the UI based on our feedback.

AppTweak Response

4 years ago

Hi Anette, thank you for your feedback! We're very excited to hear that our Keyword Features are helping you identify new opportunities and define where to focus your efforts. We're happy to continue guiding you in the ASO best practices. We'll continue working on the platform to help easily onboard new clients!

Siyabonga
self-employed in South Africa
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

AppTweak is Still The Best ASO Tool

5.0 3 years ago

Comments: It really made my work flow easy i really like using the app until today. its has been really a great experience

Pros:

It takes me no time to compare competitor data such as keywords and backlinks using AppTweak. The customer service is excellent, and I appreciate being able to compare competitor data such as keywords and backlinks.

Cons:

While the app is in beta, I would like to see more statistics, but I realize it might not have all Google's data at its disposal.

Matt
ASO Consultant in UK
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great product

4.0 4 years ago

Comments: I have been using Apptweak since 2016 and cannot recommend it highly enough. The quality of data, U.I and support is first class.

Pros:

Keyword rank data (accuracy and iOS volumes) Timeline tracker Ease in which to compare your app to the competition Competitors analysis tools

Cons:

No all data sets can be exported via CSV

AppTweak Response

4 years ago

Thank you for your feedback and loyalty to our brand Matt! We're always glad to hear the experience of our long time customers and how you're taking great advantage of the keyword tool, timeline, and competitor analysis! With your feedback, we'll continue working on the data set exports. We'll keep you posted on new features!

Edouard
CEO in France
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Apptweak, best ASO tool

5.0 4 years ago

Pros:

The tool in its whole is great ! The keyword tool that gives you an estimate on search volume and competition level has always been one of the best. The ads insights module provides very useful information on when one should use promoted search VS. organic search.

Cons:

Not much to be honest, since it's one of the best tools on the market.

AppTweak Response

4 years ago

Hi Edouard, thank you so much for your feedback! We're glad to hear that you love our Keyword Volume, in-depth Competition Analysis, and Search Ads features!

Shane
Paid Search Manager in South Africa
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

AppTweak Recommendation

4.0 3 years ago

Comments: - Presenting app analytics and performance against their competitors in simple graphs that make it easier for other teams to understand.

Pros:

- Multiple options for analytics across the whole app ecosystem - Great user interface - Includes ASO, App, and market intelligence - Provides top charts for trending(growth & rank) apps with even option to filter by country

Cons:

- When searching for an app and landing on its analytics page the search bar defaults back to the default country. It makes it difficult when analyzing other countries as you have to keep changing the filter. - In a specific app analytics page when switching between tabs like from downloads to reviews/ratings you have to change the date range each time to your stipulated date range.

ibrahim
aso manager in Türkiye
Computer Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

pretty good

5.0 3 years ago

Comments: It is in a very good position in aso tools, but it is still not a very good solution for aso.

Pros:

It is very good that it is fast, easy to use, distinguishes according to languages, not countries.

Cons:

11 search volume is very bad. so apptweak doesn't know exactly how many search volumes a word has.

Vladislav
UA Manager in Germany
Entertainment, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Quite usefull tool

4.0 4 years ago

Pros:

Ability to track competition, overall layout

Cons:

A lot of features just in pricy Subscriptions

Steve
Director in UK
Media Production, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Free Report Is Amazing, paid tool not so much

5.0 5 years ago

Pros:

The free report option in App Tweak has helped us no end take a very high level look at how our app is performing in the App Store. It has delivered genuinely really good advise that we have implemented and has helped a lot.

Cons:

We tried a free trial of App Tweak for the fully featured reports however I don't think it was for us. It was overkill of information and a lot of the useful information you can get from App Annie for free such as keyword rankings.

AppTweak Response

2 years ago

Hi Steve, thanks for your feedback. We're happy that you found our free tools useful. The paid version of AppTweak has much more to offer in terms of ASO features: metadata update timeline, extensive keyword tools, downloads and revenues estimates, reviews & ratings and many other unique features. Please, don't hesitate to schedule a call with us to discover more about AppTweak's features!

Victoria
Victoria
Director or Marketing in UK
Verified LinkedIn User
Philanthropy, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Brilliant - would be lost without them!

5.0 3 years ago

Pros:

For beginners, this was an essential and very simple way to learn the tricks of the trade!

Cons:

On the more expensive side for a start up - but you do get what you pay for.

louis
head of marketing in France
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

best ASO tool I tried

5.0 5 years ago

Pros:

Very complete tool, easy to use. It is a must if you want to improve your ASO

Cons:

I have tried many other tools and this one is the best. It would be perfect if there was more than one refresh per day

AppTweak Response

5 years ago

Hi Louis, thanks for your feedback!

Alberto
Associate Product Manager in UK
Computer Games, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Very complete ASO tool

4.0 4 years ago

Pros:

- It provides comprehensive stats and data for ASO endeavours - The ability to compare apps

Cons:

Due to the huge amount of data, sometimes it doesn't run very smoothly and it has long loading times