17 years helping Canadian businesses
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About MobileAction

Growth partner of apps and games with intelligence, automation and expertise

Learn more about MobileAction

Pros:

It is easy to use and learn about the different capabilities.

Cons:

Sometimes the UI for choosing your app vs competitors is a bit messy.

MobileAction ratings

Average score

Ease of Use
4.0
Customer Service
4.1
Features
4.4
Value for Money
4.3

Likelihood to recommend

7.8/ 10

MobileAction has an overall rating of <span class="">4.3</span> out 5 stars based on <span class="">16</span> user reviews on Capterra.

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Filter reviews (16)

Ali
Ali
Product Owner in Türkiye
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The Indispensable Insight Source of the App Growth Journey

5.0 3 years ago

Comments: At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction

Pros:

The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies.

Cons:

I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve.

Andrey
CEO in Spain
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best ASO tools for indie developers

5.0 last year

Pros:

- Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics

Cons:

Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case.

Aleksei
Aleksei
CEO in Türkiye
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Restricted access to purchased features

1.0 last year

Pros:

I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However...

Cons:

However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features.

Ege
User Acquisition Manager in Türkiye
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Mobile Action is an essential tool for app store optimization

5.0 2 years ago

Comments: Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads.

Pros:

As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve.

Cons:

I have no negative feedback to share about my experience with Mobile Action.

Levent
Founder in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ShyftUp's go-to ASO Intelligence tool for the past 5 years

5.0 4 years ago

Pros:

I'm the Founder at ShyftUp and we specialize in App Store Optimization. We've been using Mobile Action as our primary ASO Intelligence tool for the past 5 years with complete satisfaction. Mobile Action's keyword research capabilities (not only in the US but globally) are unmatched. Also, the team at Mobile Action is extremely attentive and responsive to our feature requests. They do their best to accommodate when we have a special need in the product. Finally, what I love most about Mobile Action is how comprehensive it is. As App Store Optimization and Apple Search Ads are so complementary to each other, their capabilities in Apple Search Ads intelligence comes in very handy when trying to understand a competitor's strategy in terms of approaching ASO and Apple Search Ads.

Cons:

The only thing that can be improved is the login process. After a few hours, it automatically logs me out (probably for security purposes) and I have to log back in. Other than that, it's a pleasure to use Mobile Action!

Verified Reviewer
Verified LinkedIn User
Computer Games, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good value

5.0 4 years ago

Comments: We are using MobileAction to track both our apps and competitor apps. We can analyze ASO features in detail, see the app store rankings, etc.

Pros:

It's easy to use. Also, it is continuously being developed, so every week or so we can see new features.

Cons:

Store connections sometimes mess up but they can help you in a short time via customer support.

İbrahim
Aso manager in Türkiye
Market Research Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use

3.0 3 years ago

Comments: We are waiting for new features in aso

Pros:

easy to use, fast, good at capturing live data

Cons:

Could be better at filtering. can bring additional features

Siddharth
VP of Support Services in India
Computer Games, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Very helpful with ASO!

4.0 3 years ago

Comments: Very positive. Easy to set up and great customer service as well.

Pros:

Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies.

Cons:

I'd love the option to have custom plans where certain features could be added to existing plans rather than upgrading entirely to a new tier.

Chris
Captain in Canada
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great product

5.0 3 years ago

Pros:

Great keyword tracking and competitor analysis.

Cons:

Memory consumption in Web browsers - Firefox and Safari

Verified Reviewer
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good ASO tool

3.0 3 years ago

Pros:

Various features to maintain ASO and Ad intelligence.

Cons:

7 trial is a very short time to discover the tool. Better to give limited functionalities for a longer time.

Mh
ASO Manager in India
Computer Games, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Needs improvement

4.0 3 years ago

Comments: It was good using the MobilAction and was value for money. But I had some keywords issues, I contacted with the team but the didn't get resolved. Then I moved to other tool. I they solve the things then I might think to get back with this tool.

Pros:

This software is very to use. I loved it when I used it. The interface is very attractive and simple than other similar products in the morning, and also value for money

Cons:

This tool have some keywords monitoring issues, I hope they update the things in the tool.

Alejandro
Marketing in Spain
Computer Games, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

One of the best ASO tools

5.0 3 years ago

Pros:

-Keyword reseach: suggested keywords, accurate estimated traffic, difficulty... -Competitors: valuable info about other games.

Cons:

-Overall we had a nice experience with Mobile Action, but we found another app with more features and had a good deal.

Allison
Product Marketing Manager in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good

4.0 3 years ago

Pros:

It is easy to use and learn about the different capabilities

Cons:

There are features that might not be helpful to our org at this time

Marina
Marketing Ops & ASO in North Macedonia
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Glad I am able to use it!

4.0 4 years ago

Comments: A former colleague of mine came across MA back when COVID freak us all out, so it was a breath of fresh air in our daily operations. It took a long while to be approved within the organisation, but I am extremely glad to finally be able to use it. MA has features I haven't found on other platforms, making it super valuable to my work! *****

Pros:

The localisation and keyword spy features come most handy in my daily operations.

Cons:

There are some things or KPIs that we thought would be really useful for us, which we already communicated with our account managed Anil.

Davide
Developer in Italy
Computer Software, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A happy MobileAction user

5.0 3 years ago

Comments: I use Mobile Action for all my ASO need. I track ranking in a number of locales, and research new keywords to improve it.

Pros:

I love the ease of researching keywords in different locales. It's easy to see competitor keywords and research their weight.

Cons:

Sometimes the UI for choosing your app vs competitors is a bit messy

Todd
VP of Growth in US
E-Learning, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

mobile Action Wins!

5.0 3 years ago

Comments: Slam. dunk, allowed us great learnings and great momentum

Pros:

Ease of use! Felt very user-friendly and robust.

Cons:

Too expensive and too long of a contract.