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What Is Google AdSense?

Google AdSense is a professional program for monetizing websites or blogs. The owner of the blog and the advertiser are not in direct contact. AdSense provides a kind of auction platform through which advertisers can bid. The highest bidder is automatically awarded the contract. The delivery of the previously uploaded advertising material (banners) also takes place automatically. If desired, certain websites can be excluded.

Who Uses Google AdSense?

Google AdSense is a software for monetizing websites. The software is designed for advertisers who want to display their ads on websites and generate revenue.

Google AdSense Software - 1

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Reviews of Google AdSense

Average score

Overall
4.6
Ease of Use
4.3
Customer Service
3.0
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
62%
4
33%
3
5%
baid
baid
nbremover in Morocco
Verified LinkedIn User
Animation, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

review for Google AdSense

5.0 2 years ago

Pros:

The ease of integrating Google AdSense with my website, and the speed of displaying ads on your site in a matter of minutes. Google provides a range of ad formats and customization options to suit my website design.

Cons:

Confusing and sometimes complicated approval process, which can be difficult for new website owners to navigate. In addition to ad placement and content, which can limit the amount of revenue some websites can generate. There are some issues with low click-through rates (CTR) and difficulty in measuring the return on investment (ROI) of your campaigns

Robert
Owner in Romania
Newspapers, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best way to monetize your content

5.0 10 months ago

Comments: Great experience, easy to setup, fast and now you know you will get paid extra for your time making content.

Pros:

Is easy to setup and ads are showing immediately after setup. In 2024 the shared revenue has increased and the way AdSense displaying ads maximize the revenue. I can say it is the best.

Cons:

The payments are made next month after you pass the payments threshold. When adding a new website and is rejected they won`t tell you the reason for the rejection, just send you an email that the website violates Terms and Conditions, even if is not.

Alexa
Alexa
frelance in Mexico
Verified LinkedIn User
Arts & Crafts, Self Employed
Used the Software for: Free Trial
Reviewer Source

Good whay to start

3.0 2 years ago

Pros:

its easy to understand and to add to your webpage or your youtube account and have a little more income

Cons:

The validating proses and the requirements can be a little tedious

Liam
CMO in Romania
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Get the best of your content

5.0 7 months ago

Comments: Overall, Google AdSense is the best ad network i used, has higher pay rate for ads and these are not intrusive or slow down your website.

Pros:

Setting up the ads on your website is very easy, placing the Adsense code in header, if you opt in for automatic placement the ads will show in the most relevant places. If you dont want auto ads placing the desired ad format in the content is made with adding a small code there. The payments are made faster than other ads network is from what I saw is higher.

Cons:

Terms and Conditions might be a little ambiguous and approving the website can take some time.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Zero customer support

4.0 5 months ago

Comments: Find another option, there is no customer support nor contact.

Pros:

Potential revenue for an automatic service.

Cons:

Hopeless support, cannot contact, very bad business model

Verified Reviewer
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Option for Websites

5.0 last year

Comments: Definitely positive. Have been using it for more than a decade and have had no serious issues with it.

Pros:

A great opportunity to make some more money from a website, often through passive means. Easy to implement and a chance to put ads on your sites. Good feedback, payment info, and traffic info.

Cons:

Sometimes Google will change its policies and make it more difficult to implement or make you include HTML code in your site. But these are minor compared to the small stream of income Adsense provides

Rochel
Freelancer in US
Consumer Services, Self Employed
Used the Software for: 1+ year
Reviewer Source

Ad Monetizing Tool

4.0 10 months ago

Comments: I am impress with the ads they automatically put on my blogsite. It seems like they are customized base on visitors behaviors and activity online.

Pros:

I love the ease of deployment of ads on my blogsite. Its not complicated as what I thought.

Cons:

I just wish there is a way to collate the adsense account into 1 email. Integration is much easier to monitor each adsense account.

Andrei
Account Manager in UK
Accounting Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The only way to monetize your website

5.0 8 months ago

Pros:

Setting up the account is very easy, you need . The best feature is auto ads, after enabling it AdSense display the ads automatically on your website in the best positions. Payments are made next month via WU or bank account. The best way to monetize you content.

Cons:

When adding the website for approval you need to be everything in order, they wont advise you what is the reason for rejection.

Nathan
Founder in Poland
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best option for beginners and general websites

5.0 last year

Comments: I used since the beginning of my publisher journey and I still use it, it’s a good option to start the monetization of websites in the beginning, when the websites are bigger and have more traffic it worth to try other services too but in the beginning I always recommend adsense

Pros:

Adsense is the easiest way to start monetizing a website, it’s the easier way to start serving ads, it’s the bigger ad serving company and totally trustworthy, their requirements are one of the easiest to get and their minimum payout is low.

Cons:

The earnings per thousand visits are lower then competitors, they lack so much in support while competitors have a live chat, for adsense it’s so hard to contact someone from their team

Collis
Owner in Barbados
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

My experience using Adsense

4.0 last year

Comments: My overall experience with Google Adsense has been great, look forward to working with the company in the future.

Pros:

I like that Google Adsense opened the way for people to earn a living while using their platform.

Cons:

Like any other platform, there is always room for improvement and Adsense has been doing that. I would like to see more opportunities provided for upcoming contractors.

Jonathan
Photographer in Trinidad and Tobago
Photography, Self Employed
Used the Software for: Free Trial
Reviewer Source

J.L. Google AdSense Review

4.0 2 years ago

Comments: Google AdSense is a platform that has greatly enhanced the content that I post on the Internet because I now have a way to monetize said content without having to feel like my work has gone in vain.

Pros:

Alongside using Google AdSense to monetize my website, I can integrate it when running my YouTube channel as these two applications have collaborated under Google to provide YouTubers like myself to monetize their videos.

Cons:

Although I am able to implement ads on these platforms, I have a limited ability to decide on what specific ads I want displayed.

Verified Reviewer
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A Very Good Tool to monetize Website and Blogs

5.0 2 years ago

Comments: Overall I am a happy user of Adsense. It will generate good revenue if you provide quality content on your website and blogs.Integration of Adsense is very simple and straightforward. Using a few clicks we can easily integrate it without any issues.There are a lot of help articles available to integrate Google Adsense in website and mobile apps.

Pros:

I liked the easiness to use Adsense. We can quickly create many Ad units based on our requirements. Integrating of those Ad units is straightforward as we need to put the code in our website pages wherever we want to show those relevant Ads to users.

Cons:

Nothing till now. It fulfills my requirements completely.

José Carlos Rodrigues
Systems Analyst in Brazil
Computer Software, Self Employed
Used the Software for: 1+ year
Reviewer Source

Very useful for those who work with marketing

5.0 2 years ago

Pros:

One of the main advantages of the software is the fact that it was created by the company "Google", which has several other software used in the daily life of the common user, where ads are displayed.

Cons:

For now, I have nothing against the software or anything to recommend other than bug fixing.

Shaikat
CEO in Bangladesh
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Monetization Platform for Bloggers

5.0 2 years ago

Comments: Excellent ad network for beginners.

Pros:

Google Adsense is an excellent ad network for monetizing web traffic through display ads. If you're a newcomer in the blogging, make-money-online industry, Google Adsense could be your ticket to the great future ahead. If you have traffic coming to your website, you can apply for Google Adsense, and once you're accepted, you can start making money from display ads. I highly recommend this platform to beginners.

Cons:

Sometimes getting accepted takes a long time, and they decline many applications without stating any specific reason.

Md
BUSINESS PROCESS EXPERT in India
Legal Services, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Google adsense review

5.0 2 years ago

Comments: My overall experience is amazing with googleadsense.

Pros:

All things I like from this product. to use.

Cons:

I like to use all the things from this product.

Ngenge
Ngenge
Telemarketer in Cameroon
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Google Adsense

5.0 2 years ago

Comments: Adsense is one of the most effective means to earn money with either a blog or channel through ad monetization.

Pros:

Google AdSense is one of my favorite( and ultimately, the company's best) ways to increase all sales outreach. We help clients to monetize their business and It has helped us to continuously deliver accurate and quality results which keep 96% of our clients "EXTREMELY SATISFIED". It wouldn't be easy (cause as a beginner, it shouldn't) but, in the long run, it tends to be very beneficial when you acquire a good mastery of it. But I love how organized and simple the back office looks. It's very clean and easily navigatable. Ads placements are super professional and it gives higher chances to make more money from certain types of traffic and niches too. I believe, Google Adsense is the best in terms of smart placements- compared to others.

Cons:

Poor customer service with no live chats. It's true Google receives billions of similar requests every single month but, what if users fall into complex situations like account hacks or something else? Well, It could be more fun if they actually provided live support.

Martin
Web App Developer in Czechia
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

The most popular ads solution from Google

4.0 2 years ago

Comments: The most popular Ads solution for your software which provides automatic and easy-to-deploy process to achieve your goals in advertisements.

Pros:

Google AdSense allows you to manage your Ads on products like webpages or mobile applications. I love the function to automatically place Ads to your site without any implementation required. You just need to append small HTML snippet and everything happens in blackbox. You can show stats in various formats and filters.

Cons:

Sometimes automatic ads placing doesn't work well on websites but increases the Ads potential. Overview stats can be a better human readable.

Verified Reviewer
Verified LinkedIn User
Entertainment, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A great gateway into display advertisement

4.0 2 years ago

Comments: Overall, I've learned a bit from AdSense though it has spurred me into learning from other websites that specialize in monetization which lead me into finding better options for my websites once certain metrics and traffic thresholds have been met.

Pros:

Google AdSense isn't just easy to set up; it also has one of the lowest barriers of entry compared to similar monetization options for websites. This is a great entry-level solution to get your feet wet.

Cons:

There is a severe lack of advertisement competition depending on your niche, and there are quite a few alternatives out there that offer a higher payout though they aren't quite as accessible for brand new websites for the most part. On top of this, responses from customer service can be hard to obtain as most of the 'solutions' are found within the help articles.

Ade
Online Digital Marketer in US
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It is One of the best Ad Networks to monetize your Blog/Website

5.0 2 years ago

Comments: It is always a thing of Joy to have a platform that allows you to get paid for displaying ads on your website. Adsense has been a top choice for millions of publishers like myself over the years when it comes to website monetization. It has been great partnering with Adsense for my websites' monetization

Pros:

Onboarding is easy provided you have good content on the website, the dashboard is user-friendly and customizable so you can easily access the information that is more important to you. Unlike some other ad networks, AdSense makes it possible for publishers to review the advertisers that are bidding for your ad space so you can block the ones you do not like. I also love the fact that it provides enough stats and important information to let me know the ads that are performing well and the ones that are not. There is so much to love about Adsense.

Cons:

Your account can get disabled when you breach or they assume you have breached any of the policies of the platform. When this happens, you also forfeit your unpaid earnings which could be very disheartening but they still allow you to appeal but the chances of reinstatement of account may be slim.

Shankha
Shankha
Web developer in India
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best Ad network for Publishers

5.0 2 years ago

Pros:

I can do experiments with different ad units to understand how to earn more. Also it provides full analytics of traffic. Helps publishers to earn by writing articles, making videos.

Cons:

Day by day Adsense is. bringing so many restrictions, policies which effects new channels and force them to re-apply for adsense.

Yogesh
Associate Manager - Test Engineering in India
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best monetization platform for Content Creators

5.0 2 years ago

Pros:

As a Content Creator (Blogger or Vlogger) one can earn money with this monetization platform from Google. Based on the eligibility, AdSense allows you to activate ads on a Blog/Website and YouTube channel. AdSense helps you to optimize ad sizes, display matching ads based on the contents. It also enables you to choose different ad types such as Display ads, In-feed ads, In-article ads, Multiplex ads etc. Important part is, it has a very good interface to monitor your estimated earnings.

Cons:

Based on my experience, I haven't witnessed any issues so far. However; I reckon Payment threshold should be reduced (from $100.00 to $50.00) so that Creators can get money more frequently.

Verified Reviewer
Verified LinkedIn User
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

AdSense is a most dominating ads in all places of the web

4.0 3 years ago

Pros:

There are many pros to being an Adsense publisher. The most obvious is the money you make from ads displayed on your content. You can get approval easily compared to Ezoic. You can earn good money if your site has massive traffic. They are not beneficial for a small site.

Cons:

I don't like Adsense for a variety of reasons. 1. They are not good for a small site. 2. Site speed lower after placing ads. This was a big problem with my site 3. You can get paid if the threshold of $100. 4. Low-quality ads. I do not recommend AdSense if your site is small.

Seyi
Seyi
Chief Communications Officer in Nigeria
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

AdSense Imbued

5.0 2 years ago

Pros:

It's very easy to integrate with site, especially WordPress. Also, its intelligent and contextual, in that you would most see ads that are related to current page/text. Adsense ads are neat, too.

Cons:

You would only get generic email responses should you have cause to contact their support.

Francesco
CEO in Italy
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The worst publisher ever!

3.0 2 years ago

Comments: It's an example of how not to run a business.

Pros:

The ease of use is certainly it's main advantage...

Cons:

...but everything else is a mess. I had my site approved once. Then when I changed domain, I coundn't make the ads show on the website anymore. Adsense started rejecting me. I've made then tons of changes to try fix the thing but nothing worked out. I've tried then to reach out the support, which is literally non-existing. there is only a forum with "expert users" who may or not decide to say something to use, very generic or unprofessional. No google employee whatsoever. I've only read somewhere on this forum that you may have an email contact with someone working on google ONLY if you have a solid income in Adsense. This is extremely disrespectful.

Paola
Paola
Blogger in Italy
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 1+ year
Reviewer Source

Easy to use

5.0 2 years ago

Comments: I like Google Adsense because it’s really easy to install and ads are placed automatically. On the other hand there are no support and lately some websites aren’t accepted with no reasons.

Pros:

Google Adsense is probably the easiest way to earn money putting ads on a blog. It’s super easy to install and it doesn’t require any technical skills

Cons:

Earning are quite low compared to other companies

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