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Tagger
What Is Tagger?
Tagger by Sprout Social is a global leader in revolutionizing how top brands & agencies harness data & analytics to drive creator & influencer marketing strategies. Trusted by global enterprises, Tagger is a disruptive SaaS solution that offers unparalleled expertise. Leveraging API partnerships with major social channels, Tagger connects millions of brand & influencer profiles to billions of social data points, offering the industry's most robust social intelligence & actionable insights.
Who Uses Tagger?
Tagger is one of the industry's most trusted & respected names, & our client base includes some of the world's largest & most influential companies that rely on our cutting-edge technology & expertise
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Reviews of Tagger
Tagger Trial - Many incredible positives, but a few crucial hurdles
Comments: Great, I would absolutely recommend, especially if Average Views (omitting outliers / viral posts) are included.
Pros:
I loved the influencer discovery and the amount of options to target creators
Cons:
No 'Average Views' stats, and no way to easy / quickly see content that mentions a specific word (especially when searching for creators based on that request).Note: Average views that do not take into account big outliers would be fantatsic (such as if someone has one mega viral video but the rest get no views)
The best cost effective influencer search tool
Comments: Tagger was a great identification solution saving the team huge amounts of time
Pros:
The discovery functionality and visual interface made finding suitable influencers incredibly easy.
Cons:
The platform had a lack of content and reporting tracking functionality for influencers that havnt granted platform permissions
Useful tool
Pros:
Allows me to pull brand activity through signals
Cons:
It is unable to pull much twitch data which isn’t useful
Certified Super User
Comments: Tagger is the best tool I have! Works as advertised and has great customer service.
Pros:
It makes for a great social media companion piece to content ideation, as well as influencer identification. I log in every day to check in on my campaigns and keep in the know of what is being said about our clients.
Cons:
I work in agriculture and Tagger has not yet realized its full potential on cataloging those influencers automatically, so I have had to do a lot of manual input for the industry. However, there is still enough for me to learn/find more in explore, just not as many as probably most CPG brands would find.
Critical to my business success!
Pros:
Tagger is an end to end influencer management system that brings performance and efficiencies to our campaigns. As a small agency, resource is precious, and Tagger is an integral part of our team.
Cons:
Shopify was missing - now integrated - happy days!
Sprout Social Response
2 years ago
Hi Luke, We're delighted to hear that Tagger is an integral part of your team. An update: Shopify is now integrated directly into the Tagger platform. As part of this integration, creators can review proposals from brands using Shopify, make product selections, confirm delivery information, and understand campaign requirements. Brands can also develop unique discount codes or imported codes from Shopify for attribution tracking. We're excited to evolve alongside you and your business and appreciate your feedback!
Tagger is making Influencer Marketing easier
Comments: Tagger made influencer marketing easier for our team. The tools have helped us to fasten the process across several campaigns.
Pros:
The discovery tool and its filters are amazing.
Cons:
I feel that some KPIs and influencers stats are missing or need to be refreshed in order to be more accurated.
Sprout Social Response
2 years ago
Hi Daniel, Thank you so much for your feedback- We're happy to know you are taking full advantage of Tagger's robust Discovery capabilities. Through extensive internal testing, we've repeatedly found that there aren't major differences in ER across small date ranges that would impact strategic decision-making. Based on this, metrics are updated every 90 days by default. We believe this accurately represents the ER you can anticipate when collaborating with a given Creator. Rest assured we work hard to ensure all metrics are populated in a timely manner.
Great tool
Pros:
Very easy to use and to have members of the team pick this up in their own time
Cons:
TikTok audience demographics seems to clash with the ones provided by TikTok creator marketplace
Sprout Social Response
2 years ago
Hi Beatrice, Thank you for your feedback; we love hearing that Tagger is easy to use and delivers value for you and your team. We are currently deepening our relationship with TikTok and are actively expanding our TikTok insights and offering to be best in class. We look forward to sharing these updates with our clients very soon!
