Julius

JuliusHub: Empowering Your Business with Seamless Solutions

Comments: overall experience with Julius has been positive. I appreciate its robust features for managing influencer marketing campaigns and its ability to streamline workflows efficiently. However, there may be occasional challenges with usability or technical issues that may encounter

Pros:

I appreciate Julius for its versatility and adaptability, allowing businesses to streamline their operations and enhance their productivity effectively.

Cons:

the user interface of Julius to be a bit complex, making it challenging to navigate initially. Additionally, occasional technical issues or bugs have caused disruption.

Happy Friday x Julius Review

Comments: Fantastic! The staff has been incredible to work with and always does their best to accomodate our unique needs.

Pros:

For our company, the audience insights tool is the most impactful. Our business requires us to make educated influencer suggestions and knowing their audience demographic and platform ER is a crucial part of this process. We would not be able to operate without it and this is why Julius was our first vendor when we start the company and continues to be the only one necessary for completing our day to day functions.

Cons:

The amount of time it takes to add a new influencer profile. It's now at the point where we have to submit influencers in batches of 1-5 because we know that is the only way they will get added in a timely manner. I understand there is a 3rd party involved uploading the information but it would be great if this was something that could happen instantly or even guaranteed 24 hours.

Feedback of transition

Comments: love the support of the team to help us with the transition. very useful

Pros:

The integration of other social platforms in one software. It help us to visualize a more integrate influencer activation

Cons:

It is still missing database from Ecuador. We have done some exercises on influencer discovery but the filters are not showing us useful results yet

enlightening

Comments: Lots of potencial for new clients, and markets.

Pros:

Many focus filters, and geo targeting for the latin community

Cons:

No latin music selection. ie no regional mexican, no adult contemporary

Julius saved me sooo much time!

Comments: The customer support from the Julius team is impeccable. They take feedback very seriously and are keen to listen to any user, including smaller startups or freelancers like myself.

Pros:

The platform is easy to use and makes finding influencers straightforward. It saves a lot of time, especially when searching for specific niches like fitness and cooking creators. I also really appreciate the list feature, which helps keep influencers organized & keep track of everything. The income estimation filter provides insights into the purchasing power of a creator's followers. It was helpful for me since I am looking to partner with influencers to sell info products!

Cons:

The difference between topics and interests can be confusing sometimes. There isn’t an option to filter influencers by follower count. The current options are limited to reach, impressions, etc., which made it difficult for me to find the right influencers. I couldn't find an option to filter influencers by whether they have an email address available, which would be a helpful addition. Sometimes, Julius can be heavy on memory usage, causing my browser to slow down, especially on an M1 Mac.

Julius, the best tool for finding influencers based on precise criteria.

Pros:

At Julius, the application is easy to use, and furthermore, the numerous data collected are easy to analyze.

Cons:

The least liked aspect of Julius is the limited number of influencers in Switzerland, even though the platform promptly adds requested influencers. During global searches, influencer results could still be further optimized.

Great, Easy Influencer Tool

Pros:

The team at Julius is responsive and incredible. The tool itself hits all the points - search, tracking, ability to add additional influencers to the platform, cross-sharing with agency logins, client-facing list links. It has been a great program for our team and has helped with building efficiency across the board.

Cons:

Our biggest issues are with the platforms themselves and some of the access the give third-party systems like Julius, which can make some things more difficult (example: having influencers fill out an approval to grab their IG Story analytics).

What would I do without Julius?!

Comments: I don't know what I would do without Julius, I use it on a daily basis. It gives me access to so much data to ensure the influencers we work with are aligned to the organisation and our target audience, and it helps me keep track of our influencer relationships and campaigns, and the impact our influencers are having. The account management team at Julius also make the platform what it is - they are responsive, helpful and always go above and beyond to answer questions, solve problems or help.

Pros:

Julius is very user friendly and easy to understand and use. I use Julius on a daily basis. If I come across an influencer who looks like they have potential, it only takes me 2 minutes to find them on Julius, and quickly check whether they and their audience align to our organisation. When I am properly prospecting for a campaign, the search functionality on Julius is extremely easy to use, and I am able to create lists of 50 influencers in half a day. When doing out due dilignece on them, the audience insights and content library sections with keyword searching are extremely useful and speed up the due diligence process, and help us to ensure we have not missed something. The campaign tracking feature is extremeley useful and has automated the tracking process for me. I like that even if I forget to set a campaign up before content goes live, I can always plug it in later to get accurate results.The list functionality is also used on a daily basis, as I use it to keep track of all the influencers working with our organisation across 50+ countries to ensure there are no duplications. I also use the lists for prospecting which is extremely helpful.

Cons:

Julius is designed for English-speaking markets, and has a great selection of influencers in USA, UK, Australia etc. It is much harder to find a wide variety of influencers in other markets, and this could be improved. However this is not unique to Julius and it is the same across most digital influencer platforms (Western-focused). Sometimes there are issues with campaign tracking data, however the team is always swift to help fill in any data gaps and fix any issues.

Good - Could be Better!

Comments: I use Julius primarily for data and research. I very rarely use it for making lists, managing campaigns, or communicating. This is the only influencer software I've ever used, but I have considered looking elsewhere for a more robust system. I'd also love to receive more resources on influencer marketing and how to be successful, since it's a constantly changing industry.

Pros:

I like that Julius gives a highly-detailed overview of influencer statistics. I feel that I can trust the information and data being reported when I'm evaluating if an influencer is a good fit for my client.

Cons:

I don't find the interface very user friendly, some features seem "hidden" or not easily accessible. I also find that many influencers in my sector (interior design) aren't on the platform, so it slows down my process having to constantly request new influencers be added.

Great Influencer Marketing Tool

Pros:

The features that are easy to use is the campaign and list function - love how I can easily track ROI and stats for each campaign we have across our three brands - love the team at Julius they are always willing to help (customer service is wonderful)

Cons:

The authenticator and how it cannot show boosted vs unboosted content and how it compiles all the data together - I would love to decipher this

Julius is great!

Pros:

The metric tracking capabilities are superb and make tracking our campaign very easy. I love the overall display that recaps a campaign as a whole.

Cons:

Occasionally influencers are not available which makes discovery difficult.

Great Platform!

Comments: It's been overall a wonderful experience the past 2 years with this platform!

Pros:

Easy-to-navigate interface and quick and attentive customer service.

Cons:

Wish the search feature could be more specific.

Julius User for 3+ years.

Pros:

Julius is easy for anyone to use! For over 3 years I have used this tool for dozens of Influencer campaigns.

Cons:

Sometimes the quality of the Influencers is lacking and the information we need for them is not there ie contact details.

Great tool for influencer discovery!

Pros:

Julius is a great product for influencer discovery. They have several more filters and features for identifying the right influencers for campaigns, when compared to other softwares in the industry right now.

Cons:

We did not use features outside of the influencer discovery tool.

Helps us daily

Comments: Julius helps me identify the best matches for athlete endorsed campaigns. Decisions are made based on target market, reach, pricing, and athlete interests. Julius helps me greatly in all of these categories. The customer service team has been awesome as well. There have been a few instances where we had a really quick turnaround on getting an athlete added to Julius, and they worked with me to get those added before their usual turnaround time which is going above and beyond.

Pros:

I love the ability to apply filters to reach a very specific target market. Julius is so helpful in this process. Specific parts of the software that I really enjoy include the agent contact information, follower demographics, and the ability to see a bio on the athlete as well as ailments and interests.

Cons:

I would love a feature that allowed for easier calculations with age for target market. Julius breaks down the target markets >16, 17-19, 20-24, 25-29, 30-34, 35-39, 40-49, and 50+. This is great, except if I want to know how many followers the athlete has under the age of 35, I grab a calculator and add up the first 5 groups. If there was a way to filter this so I don't have to add them up each time, this would save a lot of time.

PUMA Review

Comments: I use Julius all the time, and have got a whole marketing team using it as well. Everyone likes to use influencer marketing for the accounts, and giving them access to Julius gives them all a confidence to recognize if their agency or retailer account is giving them the right pool of talent to work with based on their needs and expectations.

Pros:

I love that I can learn so much about an influencer's followers by checking their Julius profile. Getting a Female/Male ratio, location, and even just trends they enjoy vastly improves my ability to distinguish a good partner to work with for a specific drop, or provide reason why they do not make sense for the drop/brand. I also like that I can add a profile easily if it does not exist.

Cons:

I wish certain things were more updated. I don't think that the price tags are accurate. This is a lot but if Julius makes good connections with these people, and can find a basis where they update price tags, contact information, and update their profiles if they have a significant growth in followers, this would be super beneficial and help us on an ongoing basis if we are using them for the right moment.

Incredible Tool for Influencer Marketing initiatives

Comments: It's now easier to justify the investment of influencer marketing to clients, leveraging HYPR data to identify the best influencers to reach a client's desired target market.

Pros:

The sheer amount of influencers on the platform, the ease of having influencers added thanks to the incredible team, audience insights to prove ROI and ensure influencers will be able to reach a client's target audience.

Cons:

It can be sometimes difficult to find an influencer using only the search bar feature as influencers will sometimes change their handles or location and the platform isn't updated to reflect their new channels, data is (very) infrequently out of date (i.e. audience size, engagement rate, etc.)

A great tool for finding influencer partners

Pros:

Julius is streamlined and user-friendly. I primarily use this software to cast influencer partners for brand partnership campaigns. My clients appreciated the clean design and detailed demographic information. If I wanted to have a potential partner added to the network, Julius customer support turned the request around ASAP, typically much faster than the support ticket estimated time.

Cons:

The search function could be easier to use. Topics vs. Interest is confusing. I also found many errors on profiles - for example, an influencer who was Female would be under Male, an influencer who was White would be under Hispanic. I wish I could update the profiles as I find errors.

Love HYPR!

Pros:

- provides tons of data - very easy search and filtering capabilities - very easy to request custom information - very easy to export a lot of information at incentive

Cons:

- have to sort through lots of options (since there is so much information available) to find exactly what you’re looking for - can’t easily isolate different social channels’ data (ie, if our campaign is on Instagram those are the only data points we care about)

Julius Use

Pros:

I think Julius is a great tool to provide high-level insight into the social following of a wide swath of influencers. From providing a bird's eye view of total following to sharing breakdowns of follower demos, it's a great resource is trying to better understand how we are reaching consumers.

Cons:

I think the biggest short-coming of Julius is really in two areas: One being the different affinity areas within influencer followings, as well as benchmarks/comparative analysis between influencers. It would be really helpful to better understand which influencers pop for a given interest area and for the benchmarks associated with that affinity to be a bit clearer to understand.

Julius Review

Comments: Great experience - all of our customer support contacts are wonderful and promptly get back to us with feedback/answers.

Pros:

Love the data/analytics available for athletes, especially the demographics of their audience on social.

Cons:

We request new athlete profiles who do not have one set up yet - would love to see these updated/maintained for at least the main sports leagues - NFL/MLB/NBA/NHL/MLS Sometimes we find that one of an athlete's social channels is missing/not connected to their profile

Julius- An Excellent Tool for Market Research

Pros:

Julius is incredibly accessible software that shows accurate and detailed analytics. The reports are most useful as they display clear graphics which are easy to share with colleagues and relay the most important information. Julius' customer service is exceptional.

Cons:

There is nothing to dislike about Julius.

A Solid Platform

Pros:

The features I like best when using Julius is their in depth analytics breakdowns of their audience, information, and affinity. These statistics are largely important to me when designing diverse campaigns.

Cons:

One con of this product is the number of influencers on this platform. For many campaigns I work on, I am required to find a variety of influencers for a variety of industries, and the Julius interface, while having many top tier influencers, does not have many micro or nano influencers.

HYPR Review

Pros:

Very easy to find new Influencers & great filtering features. The team we work with is also very helpful, nice and knowledgeable and always will to help out.

Cons:

Nothing really but I do wish there were some more type save features

Good

Comments: Good for getting stats influencers sometimes won’t provide

Pros:

Good database. Easily digestible information

Cons:

Generalized total engagement across all platforms rather than each individual