Persona

Great Solution to be complient with KYC/AML

Pros:

We found Persona to be incredibly easy to use and seamlessly implement into our solutions. Its user-friendly interface and robust features have significantly streamlined our processes, making it an invaluable tool for our team.

Cons:

While our overall experience with Persona has been positive, we believe that continuous improvements would enhance its functionality even further. General performance is solid, but there's always room for optimization and new features.

Amazing service, but more pricing tiers would be appreciated!

Comments: My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed.

Pros:

Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided. The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman. The UI for the end user is extremely slick, which reflects well on any business or service using Persona.

Cons:

It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups. Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans.

Alternatives Considered: Stripe Identity

Reasons for Switching to Persona: Persona's startup plan is far more affordable than Stripe's IDV pricing.

Getting Started

Pros:

Features around identity management are robust.

Cons:

Too new to tell if there are shortcomings in the product.

Persona is the Best KYC/AML Platform

Comments: Great overall experience with Persona. I recommend them for most KYC/AML use cases.

Pros:

Persona is a great KYC/AML solution for those that need it. It is secure, reliable, and straightforward to setup. Their team is responsive and super helpful and their documentation is solid as well. Very supportive of growing ecosystems ands tartups.

Cons:

Need some technical background in order to effectively utilize Persona and correctly setup and integrate your workflows.

Alternatives Considered: Passbase

Reasons for Choosing Persona: Support from Passbase was slowly shutting down

Switched From: Passbase

Reasons for Switching to Persona: Didn't like Parallel Markets / Passbase support

Highly recommend to eliminate fraud

Comments: I've been using Persona for a year for my business, and it's been a game changer!

Pros:

I highly recommend Persona. It was easy to use and integrate, and it greatly helped me cut down on fraud for my business.

Cons:

At don't really have any cons at this time.

Alternatives Considered: Stripe

Reasons for Switching to Persona: Ease of use, integration, and I could not beat the free pricing for their startup plan.

Persona Review

Pros:

Fairly easy to setup, UI both for user and admin dashboard are great. Easy transition from desktop to mobile during a verification is absolutely great.

Cons:

No being able to choose documents that can't be send, although I understand this is available in paid tiers.

Alternatives Considered: Checkr

Reasons for Switching to Persona: Free tier option to test first, Brazilian documents.

The Best Tool For Our Verification Needs

Comments: It's been nothing but the best! It's exactly what we need, and you should also look nowhere else but to partner with them.

Pros:

Very responsive and friendly customer service! Also, we like the intuitive and easy-to-use setup and product itself. We've been using Persona for over a year now.

Cons:

There are none. I have nothing to complain about.

Great Tool for Simple Identity Verification Needs

Comments: My experience with Persona has been very positive. It’s a reliable tool for identity verification, and it has saved me a lot of time. It’s especially useful for small businesses that need simple, efficient verification processes.

Pros:

What I like most about Persona is how easy it is to use. It’s straightforward, and I can verify identities quickly without any hassle. The interface is clean and user-friendly, which makes it easy to get started.

Cons:

What I like least is the cost of the full plan. For small businesses like mine, it can be expensive. The Startup Program is helpful, but once you go over the limits, the pricing can feel a bit high.

Great company to work with!

Comments: These guys are very dedicated to what they are doing and really a great team to work with.

Pros:

These guys have cuting edge technology and have amazing hands on support!

Cons:

It was a bit of a steep commitment for us a a tiny startup for a basic automation function.

Fantastic for all business sizes

Comments: Great experience so far. Easy to onboard, get started and customize to my needs. Ability to add additional information to help approve members, create workflows and manually evaluate edge cases. Also allows me to integrate to almost anything

Pros:

Very simple to deploy, interface is beautiful and suits well our UI

Cons:

Nothing has come up so far, everything I need (and more) is available

Persona is a complete trust management platform

Comments: We run an online community and some sensitive topics require us to manage access to avoid liabilities. Using Persona allowed us to easily and safely create a process to identify users participating in our open marketplace, ensure a safe environment for people to trade. It also allowed us to maintain some sub-forums that could attract voices that would like to unfairly hide behind anonymity.

Pros:

- Easy to integrate, drop-in hosted workflow - Complete API - Easy redaction - Team management - Excellent support

Cons:

We are happy with the features and user experience so nothing to list here.