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What Is Referral Factory?

Plug-and-play referral software to build and track your own referral program. Voted #1 by marketers across the globe. The only referral software officially certified by HubSpot. Connects directly with HubSpot, Stripe, Intercom, Zoho, Salesforce, Zapier and more. Access 100+ referral program templates, or create your own. We also offer 200+ referral rewards and incentives as well as referral widgets, pop-ups, and pages. You'll also get advanced referral analytics. Pricing from $95 to $1800.

Who Uses Referral Factory?

Marketing Teams, Sales Teams, Corporations, SMBs, SaaS, Finance & Insurance, Solar, Education, Crypto, and many other types of businesses looking to build their own referral programs with ease!

Referral Factory Software - Build and track your own referral program (no code). Get your referral program up and running in days, not weeks.
Referral Factory Software - Drag and drop builder for pages, widgets, pop-ups, and emails. You can fully customise your referral program to be 100% on brand.
Referral Factory Software - Automate asking your CRM contacts to refer. Connect your Hubspot, Pipedrive, Saleforce, Zoho, Intercom, or any other CRM through Zapier or Webhooks.
Referral Factory Software - Access Over 100+ referral program templates designed by marketing experts to help you succeed and get maximum referrals.
Referral Factory Software - Issue rewards and incentives automatically. Over 200 rewards, and the ability to issue your own.

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Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews of Referral Factory

Average score

Overall
4.9
Ease of Use
4.8
Customer Service
4.9
Features
4.7
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
87%
4
12%
3
1%
Hayleigh
Hayleigh
System Consultant in Thailand
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Referral Tracking: My Experience and Its Potential Benefits for You

5.0 6 months ago

Comments: My overall experience with Referral Factory has been great. A system that is simple to set up and get going is what any client would look for and it provides just that. With the added benefits of managing and optimizing campaigns simple due to the insightful analytics it provides.

Pros:

First off it was super easy to get set up, creating my campaigns is straight forward almost anyone can do it. It offers benefits like AI to help generate your campaign which is awesome. With easy to set up landing pages your can personalize your user journey and with their integration possibilities you are able to link with your CRM. When it comes to reporting and analyzing they have a great dashboard showing you all the high end results you need, you can further breakdown these results with the detailed data provided. Included in their system is an email feature, also allowing companies to reach out to their current contact base when to promoting signing up.

Cons:

There are 3 points that are not necessarily what I like least but would be beneficial to have, a Partner feature for partnership sign up and management. The ability to payout commission straight from the system and allowing clients to review us.

Samantha
Director in South Africa
Public Relations & Communications, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Capterra Referral Software is Top Notch!!

5.0 last year

Comments: Fantastic... really impressed with the use and functionality of their great range of options

Pros:

The ease of use. And great options of choice it provides.. great choice for a busy marketing department

Cons:

I am happy with all i saw and tried to date.. i learn more every time i use it

Eric
Marketing Director in US
Insurance Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

It does what it needs to

3.0 6 months ago

Comments: It does what I need it to, but could be improved. Customer support is always very friendly, but could be trained better and be more willing to help via video chat, rather than having to descibe issues via email

Pros:

Tracks referrals and sends automatic email notifications when new referrals are made

Cons:

clunky reward fulfillment and design customization

Tom
Brand Engagement Manager in UK
E-Learning, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Fantastic product and wonderful support team

5.0 2 months ago

Comments: Very positive, and I would recommend it to anyone looking for a referral solution.

Pros:

The support team are absolutely fantastic, I get responses within the hour and they are always happy to help with anything. The integrations are what drove me to Referral Factory and so far, they have been working brilliantly.

Cons:

Some of the UI for building campaigns is a bit strange to get used to. For example, I wasn't prompted to build the 'track your referrals' page as part of the campaign building process, and had to contact support to find out how to do it. It would be nice to have a bit more flexibility in downloading data on filtered groups of users.

Merideth
Owner in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

HubSpot Integration is a game changer for my marketing agency!

5.0 2 years ago

Comments: As a marketing agency owner, I am always looking for ways to streamline my processes and boost my clients' success. Referral Factory has been a game changer in this regard, especially with its HubSpot integration. We have been using the software for over a year now, and it has helped us generate a significant number of quality leads through our referral program. The platform is easy to use and has made our campaigns more effective and efficient.

Pros:

The HubSpot integration has been a huge asset for us. It has made it easy to track and manage our referral campaigns right within our CRM system. This has allowed us to measure the success of our campaigns more accurately and make data-driven decisions to optimize our efforts. The visual dashboard is also very useful in monitoring our growth and progress.

Cons:

While the software fulfills all our campaign needs, we would appreciate the ability to pay rewards to qualifying referrals directly through the platform. However, this is not a deal-breaker for us as we have been able to work around it.

Liam
Managing Director in UK
Management Consulting, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Referral Factory has been a game-changer for our consulting business

5.0 2 years ago

Comments: Referral Factory has been a game-changer for our management consulting business. While there are some areas for improvement, such as the user interface and initial setup process, the platform's impact on our business has been significant. The integration with Hubspot is seamless, and the ability to incentivise customers to refer their friends and family has led to a steady stream of high-quality leads. The team at Referral Factory has been supportive and responsive, providing valuable insights into optimising our referral programme. We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

Pros:

Referral Factory has had a significant impact on our business by generating more referrals and boosting sales. The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress. The ability to incentivise customers to refer their friends and family is a great feature that has led to a steady stream of high-quality leads. The team at Referral Factory is supportive, responsive, and provides valuable insights into optimising our referral programme. I will also give a shout-out to [sensitive content hidden] for their support throughout our 18 months so far with the business providing great customer support.

Cons:

The user interface could be more user-friendly, especially for those who are not familiar with referral marketing. The initial setup process can be somewhat time-consuming for the user, however, I understand this is also important to make sure everything is set up correctly.

Damien
Damien
Director in Australia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

New AI feature makes this our top choice for referrals

5.0 6 months ago

Comments: Very good user experience. The dashboard is fast, and our first campaign was up and live receiving referrals within one hour. Seeing the first referral come in so quickly was a nice little hit of dopamine. At first we wondered about the cost, but quickly overcame this objection.

Pros:

Ease of campaign set-up, especially using the AI toggle feature. Also, contact syncing and website pop-up features are of very high value to our business.

Cons:

Quite honestly, yet to encounter limitations. If anything, there are more features than we need.

Bea
Bea
Senior Marketing Officer in Philippines
Verified LinkedIn User
Real Estate, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Bea's Referral Factory Feedback

5.0 7 months ago

Comments: I am a satisfied first-time user of the platform.

Pros:

User Experience > Easy to use for someone who's come across the platform for the first time > Fast loading time when scanning other functions / web pages Customization > readily available templates for users > campaign types specified in the platform Accessibility > can integrate third party applications for seamless campaign management > users can share their referral links via social media

Cons:

Improve FAQs visuals for easier navigation

Emma
Marketing Executive in UK
Consumer Goods, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great customer service to help set-up!

4.0 2 months ago

Pros:

The customer service was so helpful when I had any questions or concerns, they were quick to respond and come to my aid. I also like how the platform is very customisable to fit your brand's guidelines.

Cons:

The set-up was hard at times and I felt that the online help guides weren't very helpful as it was a bit of information overload.

Aurélie
Marketing executive in Belgium
Real Estate, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

I like the integration between Referral Factory and a lot of other tools

4.0 2 months ago

Comments: I had a great experience with the program, and also a special mention to the support team which is always there to reply to my questions (and very quickly).

Pros:

What I like the most about Referral Factory is the fact that it's a really well-made program that think about every detail for your referral campaign to be on point. I also like the integration between Referral Factory and a lot of other tools such like HubSpot.

Cons:

I would like to be able to personalize a little bit more some elements, such as the emails notifications.

Barry
CEO in US
Consumer Electronics, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Our referral program is generating high quality leads

5.0 2 years ago

Comments: Easy and seamless and it was delivering results in a matter of days. Our users are sharing their referral links like crazy.

Pros:

We looked at a lot of solutions and this really was the best for customer referral programs. Our program was up and running in a few days and we were happy with the support received, everything was smooth sailing. We also really like the referral analytics they offer.

Cons:

We found it hard to embed the pop up but managed to get it right in the end.

Hrayr
Digital Marketer in Armenia
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

the right support team make your customers happy

5.0 2 years ago

Comments: As a team member, I have been utilizing Referral Factory to manage a small business for the past years, and it has proven to be an exceptional resource for me. The platform's user-friendly interface and simple navigation make it effortless for me to develop various referral campaigns tailored to different areas of my business. I appreciate the flexibility of the customizable layouts and the extensive range of reward choices available, which enables me to motivate our current customers to refer new ones to my company.

Pros:

An aspect that holds great significance for me is the quality of customer support provided by the company. Specifically, they have been instrumental in assisting me with the integration of my Customer Relationship Management (CRM) system, and have continued to offer their expertise whenever I require guidance or recommendations.

Cons:

You are unable to generate coupon codes, but rather limited to uploading and distributing them.

Catherine
Juniour Analyst in South Africa
Insurance Software, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Referral Marketing for B2B businesses

4.0 9 months ago

Pros:

There are AI tools to help you with copy as well as design, and you can easily edit to your preference. You have the option of your campaign appearing on Google search, so when someone searches your business they have a chance of utilizing the referral program.

Cons:

You need to have a website and not just social media pages and probably also a CRM or API to use this software. If you are small business or just starting out you need to set this up first and get familiar with the CRM of your choice.

Marloes
Content Marketing Manager in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best software for referrals

5.0 last year

Comments: I'm now using Referral Factory to easily track referrals, set up templates specifically for different industries (it's got tabs like 'Agency', 'SaaS', 'E-Commerce', and many more), and I feel like I can find anything I need inside this platform. From CRMs to my preferred Add-Ons, you can customize it all. Another plus is the design of the platform, which makes it easy to navigate through it.

Pros:

What I liked the most is the fact that you can adjust the platform to your specific needs in a matter of seconds. Add any CRM you want, and easily set up a campaign (AI tools are integrated! Huge plus). I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can follow up. If you're looking for an up-to-date referral platform, look no further - Referral Factory has all vital necessities integrated.

Cons:

I have nothing to add here, I think the platform is complete with the features it offers.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Pipedrive Integration Is Seamless

5.0 2 years ago

Comments: Before using our Referral Factory, our sales team was manually tracking referral leads in spreadsheets, which was time-consuming and prone to errors. With Referral Factory's Pipedrive integration, we were able to seamlessly integrate our referral program with our existing CRM system. This has not only saved us time but has also improved the accuracy and completeness of our referral lead data. Additionally, our sales team can now view and manage referral leads directly in Pipedrive without the need to switch back and forth between different systems. This has streamlined our sales process and allowed us to respond to leads more quickly, which has led to an increase in our conversion rates.

Pros:

One thing that stood out about Referral Factory is its exceptional customer service. [sensitive content hidden] were always on hand whenever we had a question or encountered an issue, their support team was quick to respond and always went above and beyond to ensure that we were satisfied, especially during our initial Pipedrive integration.

Cons:

No major issues, any of our technical issues were addressed by their super helpful team.

Devon
Sales Consultant in UK
International Trade & Development, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Super easy to use and does the job well

5.0 6 months ago

Comments: Overall great experience, quick and easy to use and great support

Pros:

Ease of use, their AI campaign build feature allowed me to quickly make a campiagn in a matter or minutes Easy Layout, their simple design and UI made navigation very simple Competitive Pricing, priced well for the amount of features you get

Cons:

No review feature for customers to offer reviews

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Seamless HubSpot Integration

5.0 last year

Comments: Referral Factory is a robust and advanced referral marketing platform, that really excels with their templates. They have one for every idea imaginable! This is often the hardest part when getting started.

Pros:

Referral Factory is great for setting up referral programs, especially with all the templates available. One of the best parts is how well it connects with HubSpot, making it easier to understand and manage our customer data, messaging, and performance analytics.

Cons:

Referral Factory is really good, but getting around the more complex settings could be a bit tricky for those not so tech-savvy. The setup was mostly fluid, but you need to know what you want in order to get things set up properly.

Kyle
Marketing Manager in Austria
Real Estate, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

From a design perspective: easy to use but not so technical

5.0 8 months ago

Pros:

Easy to customise the look and feel of the form, with control over the typography, colours, even the sharpness of the angles on the boxes. Customer service is incredibly responsive and helpful, whenever we've had issues or requests we've gotten personalised and helpful feedback quickly.

Cons:

As a design focused marketer- some of the customisations we would have liked to make were not available- like having more control over the background image on the design and the mobile versions. This is minor though, and we were of course able to make a beautiful form with the constraints we faced.

Avani
Avani
QA Analyst in Canada
Verified LinkedIn User
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Friendly and Efficient customer support team

5.0 2 years ago

Comments: So far it has been a wonderful journey using Referral Factory in the last 12 months. I was able to launch cost-effective and result-oriented Referral Campaigns that helped me increase customers and generate more revenue for my business.

Pros:

Along with amazing tools for Referral Campaign management, Referral Factory has an efficient and supportive customer support team. I would like to highlight the support provided by Stacey over video calls throughout our journey from signing up to choosing a plan and to implementing a marketing campaign. This support has helped me increase my customer base and build a stable business.

Cons:

So far I haven't encountered any issues with Referral Factory as it fits my needs completely.

Referral Factory Response

2 years ago

It's great to hear that the customer support team at Referral Factory has been so helpful and supportive throughout your journey.

Grace
Owner in US
Education Management, Self Employed
Used the Software for: 6-12 months
Reviewer Source

I Wish That I'd Found This Quality Software Referral Management Tool Earlier

5.0 2 years ago

Pros:

Customer referrals are the lifeblood of any business. They can give your company visibility, convert views to sales, reward your customers for referring their friends, and remove the headache involved in having to build and launch your own referral system by doing it for you. As a small business and client education services owner, I’ve used Referral Factory for over six months to build, launch, and run my company referral program without taking months or even years to learn how to code.With Referral Factory, I have easy access to the company’s team of referral marketing experts if I have any questions. It’s also reasonably affordable, and even the basic package gives me access to the entire site, its features, tool suite, 500 users, up to one referral campaign, and a helpful support team that I can reach out to via video or chat. I also love that the software is pretty simple to use once you get the hang of it. If I had any questions, [sensitive content hidden] on their team support was there every time to walk me through the process and helped me utilize their solutions to make my integration as seamless as possible.

Cons:

The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first. It can also get a little tricky when you need to send rewards in lots of different currencies. The good news is that any technical issues that I experienced were resolved quickly.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A game-changer tool that will improve and speed up your sale process

5.0 2 years ago

Comments: My experience with Referral Factory has been very good. The tool is very easy to use: setting up campaigns is quick and easy. The tool has helped me and my company to 1. generate good quality warm leads 2. speed up the sales process because the leads already trust us, thanks to the referral. The impact on our ARR after implementing Referral Factory has been tangible. Great job guys!!!!!

Pros:

1. Good price and after seeing the return on investment my team and I are even more satisfied!2. Love the integration with CRM-we use Zoho and it works perfectly. 3. Number of reward options available: no matter where your customers are and what they like, there is something to reward them for referring4. Very helpful customer service

Cons:

There is not a single function that is not useful or incomplete. The tool is fantastic!

Marija
Marija
Small Business Owner in Croatia
Verified LinkedIn User
Facilities Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great value for money and wide selection of referral program templates

5.0 2 years ago

Comments: I wanted to increase number of my customers and I didn't want to build everything from scratch so this really helped me save time. It is super easy to use, data is trackable, it's not expensive

Pros:

As a small business owner I understand how much client referrals are important . So, I was really happy to find a platform that helps me build referral program, that is easy to track and there are so many templates for different industries. Templates are customizable so you can play with it and try different looks, add different images etc.Also It is not expensive, that is important part for me, because my business is on tight budget.

Cons:

Althought there are lots of supported languages, there is no croatian but that is not a really big problem.

Referral Factory Response

2 years ago

Thank you for sharing your positive experience with Referral Factory. We're thrilled to hear that our platform has helped you build an effective referral program that is both easy to use and trackable. We're proud to offer a wide selection of customizable templates for different industries, and we're glad to hear that you found them useful. We understand the importance of affordability for small businesses, and we're happy to provide great value for money. We appreciate your feedback regarding the Croatian language, and we will take that into consideration for future improvements. Thank you for choosing Referral Factory to help increase your customer base.

Hellen
Co Founder in Spain
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Easy to use & straight forward

5.0 last year

Pros:

The integration with Hubspot was suuuuper easy. Two clicks and it was done, every lead that was created since immediately appears in our Hubspot.

Cons:

I would like to create my own referral codes but unfortunately, they are auto-generated. This is not a big issue, just a tiny detail.

Adilah
CEO/ Senior Consultant in US
Real Estate, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy Setup with Zoho Integration and Rewards

5.0 2 years ago

Comments: Referral Factory has proved to be a valuable asset in our marketing toolkit, empowering us to motivate our customers and clients to refer our business and enjoy the benefits of its rewarding system. By automating various processes, it eliminates the need for disparate systems, leading to seamless business growth.My interaction with Kirsty from their team was commendable, and her accommodating approach made all the difference. She provided me with comprehensive information, enabling me to leverage the platform to its fullest potential.

Pros:

The seamless integration of Zoho CRM proved to be a pivotal moment for our real estate referral systems. As we cater to a global clientele, it was imperative for us to have a platform that could adapt to the diverse needs of our customers.Referral Factory's integration with Zoho's CRM, remarkably gave us the ability to facilitate effortless referral business growth across 80 countries and 24 currencies through its impressive Reward system.

Cons:

Thus far, my experience with Referral Factory has been nothing short of exceptional, leaving me with no qualms or grievances to report. However, as an avid seeker of perfection, I cannot help but express my preference for a 30-day complimentary trial period, as opposed to the current 15-day window, which would enable me to delve even deeper into the software's vast array of capabilities.

Mohamed
Mohamed
Platform Lead in Switzerland
Verified LinkedIn User
Financial Services Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Stacey and the support team did an excellent job

5.0 2 years ago

Pros:

I had some challenging questions about the campaign setup and the support could address it effectively during a quick video call over Hangouts.

Cons:

Just a suggestion of improvement, in my humble opinion it would be great to add the ticket number to the email confirmation to use it as a reference for the discussion with the support team.