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About CAKE

Maximize lead generation with insights into traffic sources, lead buyers and lead quality and route in realtime for the highest profit.

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Pros:

Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons:

I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.

CAKE ratings

Average score

Ease of Use
4.4
Customer Service
4.5
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.5/10

CAKE has an overall rating of 4.3 out 5 stars based on 18 user reviews on Capterra.

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Share your experiences with other software buyers.

Filter reviews (18)

samantha
samantha
cake in US
Verified LinkedIn User
Financial Services Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

affiliate software

5.0 5 years ago

Comments: learning how to make landing page to lead pages and steps to do on own

Pros:

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons:

it just for online they need offline to use in a business with street address as part of the management program

CAKE Software Response

5 years ago

Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

Brian
Owner in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

CAKE is the Cadillac of Tracking Software

5.0 5 years ago

Comments: Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros:

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons:

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

CAKE Software Response

5 years ago

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Domenik
CEO in United Arab Emirates
Entertainment, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software

1.0 last year

Comments: Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured.

Pros:

In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.

Cons:

Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Very powerful affiliate tracking platform

5.0 6 years ago

Comments: CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.

Pros:

Tracking down to subid level Easy implementation of partner postbacks and pixels.

Cons:

Not well localized for European date formats and number formats No scheduling of payout changes in events

CAKE Software Response

5 years ago

Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

Lindsey
Founder in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Ain't it Sweet?

5.0 5 years ago

Comments: I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros:

The platform provides every tracking tool I need to track my leads.

Cons:

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

CAKE Software Response

5 years ago

Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE

Verified Reviewer
Verified LinkedIn User
Insurance Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A really powerful platform that helps us achieve our goals

5.0 5 years ago

Comments: The reporting system makes this powerful piece of software the best. Very happy.

Pros:

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.

Cons:

I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.

CAKE Software Response

5 years ago

Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at [email protected] so we can discuss your feedback further.

Spencer
Digital Marketing Specialist in Australia
Online Media, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great Product + The Best Customer Support

5.0 5 years ago

Comments: We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Pros:

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Cons:

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

CAKE Software Response

5 years ago

Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Making affiliate business a cake walk

5.0 5 years ago

Pros:

CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions .

Cons:

The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess.

CAKE Software Response

5 years ago

Thank you for taking the time to review CAKE! We appreciate your feedback and we're happy to hear that you value our product!

Isabel
Affilaite Marketing Associate in US
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Helps Us Acheive Our Goals Everyday

5.0 5 years ago

Pros:

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons:

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

CAKE Software Response

5 years ago

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

Laura
Operations Coordinator in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Got CAKE?

4.0 5 years ago

Pros:

I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you!

Cons:

I don't like the new navigation layout. I quickly switched back to the old.

CAKE Software Response

5 years ago

Thank you for your review, we're so happy to hear that you're excited to be using our product again! We would love to better understand your concerns with the new navigation in hopes of improving the experience for all customers, please feel free to provide this information directly to your Client Success Manager. Again, thank you for taking the time to review CAKE!

Nykiya
Marketing Operations Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

User Friendly, Easy to Use Platform

5.0 5 years ago

Pros:

Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons:

The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.

CAKE Software Response

5 years ago

Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!

Warren
Chief Operations Officer in US
Financial Services Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

CAKE Review, Completely Satisfied

5.0 5 years ago

Pros:

Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons:

The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

CAKE Software Response

5 years ago

Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!

Verified Reviewer
Verified LinkedIn User
Market Research Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Cake is running a lot of ad networks

5.0 6 years ago

Pros:

As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.

Cons:

On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.

CAKE Software Response

6 years ago

Hi there! Thank you so much for your review, we're so happy to hear about your success with our product. We would love to better understand what you're looking for in terms of more customization options. If you would like to discuss with us further, feel free to email us at [email protected]. Thanks! CAKE

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Powerful but can be fiddly to set up

4.0 4 years ago

Comments: Overall, when considering the cost of the software, we have been extremely impressed

Pros:

CAKE is a very powerful piece of software, which allows for a lot of complex customisation and specific set up

Cons:

Compared to previous software I have used, I have found that sometimes, as a result of its power, CAKE can sometimes be more complex to set up/find certain information

Julie
Data Manager in US
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Cake is easy as pie to use

4.0 6 years ago

Comments: I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.

Pros:

I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

Cons:

Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.

Agna
Agna
Multi-Channel Lead
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp
5.0 7 years ago
Pedro
Pedro
Co-Fundador
Verified LinkedIn User
Facilities Services, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source
Source: GetApp
1.0 9 years ago
Bud
Owner in US
Used the Software for: 1-5 months
Reviewer Source

New user but so far so good

4.0 7 years ago

Pros:

I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.