Postalytics

I’m only skimming the surface

Comments: For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful.

Pros:

Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful.

Cons:

Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though.

Postalytics Review

Comments: Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

Pros:

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

Cons:

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Good and easy, but needs to improve quality

Comments: Overall good!

Pros:

The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks!

Cons:

The quality of the letters that go out. Postcards are better, but need to improve the print quality.

Impressive Direct Mail Tracking

Pros:

I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.

Cons:

I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

High performing way to convert leads

Comments: One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

Pros:

Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Good but not great.

Comments: We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

Pros:

I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.

Cons:

The lack of customization and available types of mailing makes it very difficult to use for promotions.

A great way to rethink direct mail

Pros:

I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

Cons:

I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

Postcard process was greatly improved by Postalytics

Comments: Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

Pros:

The interface is so intuitive it's simplified our weekly postcard campaign process.

Cons:

For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.

Stellar Customer Service

Pros:

I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted.

Cons:

It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch.

Awesome Hubspot Integration

Comments: Please with the Hubspot integration

Pros:

Software integrations, particularly the Hubspot integration

Cons:

The price point is a little high for small businesses

Postalytics campaign

Comments: very good

Pros:

The features , specifically tracking for deliveries or who opened and clicked are key and useful features.

Cons:

The quality of paper that direct mail is printed on. I am a business advisor and need high quality paper.

Postalytics is a great way to add revenue to your business!

Pros:

Easy to use, lots of data available. Amazing platform.

Cons:

We weren't ready for the paid version, so we weren't able to fully utilize everything but were still paying the monthly fee.

Postalytics

Pros:

Ease of use! Super user friendly for everyone

Cons:

I can't think of anything off the top of my head

Powerful Service & Integration

Comments: Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours.

Pros:

The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers.

Cons:

The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration.

Smart tool for direct mail

Comments: I needed a way to include direct mail in my warm prospecting strategy and this solved the problem. I didnt need a big budget and the tool is very user friendly. On top of that, the folks at Postalytics were great to work with!

Pros:

It's very user friendly and the team there could not have been more helpful and responsive.

Cons:

Some of the editing tools can be a little clunky, but overall still a good tool.

Good Concept: Still has a way to go

Pros:

I liked being able to track the performance of my postcards. This was more difficult with other print vendors.

Cons:

Glitchy. Sometimes couldn't complete my order. Postcard quality could be a little poor. Print issues... etc.

Overall positive experience, just wish there were more feature

Comments: Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign.

Pros:

Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me.

Cons:

When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do.

Perfect for A/B Testing

Comments: It gets the job done.

Pros:

A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use.

Cons:

My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use.

An innovative solution that helped us cut through the marketing noise!

Comments: Generated some new sales opportunities. We also cut way down on the time it takes to create a direct mail campaign. The direct mail analytics is a really nice feature too which eliminates some of the guesswork.
Using Postalytics, we were able to get our message in front of key targets who previously had been very difficult to get in touch with.

Pros:

Postalytics really simplified direct mail for us. We were able to access the Postalytics portal directly from our marketing automation system - and create automated direct mail campaigns in minutes. Things like automated workflows could be built into our direct mail campaigns with personalized urls attached to each piece of mail sent out.

One the Best Direct Mail Tools

Comments: We wanted to test some direct mail campaigns and track success. Their tools made it very easy to create, send, and track our campaign. Unfortunately, our niche doesn't appear to be a fit with direct mail.

Pros:

Postalytics has a decent user interface and is pretty intuitive. The support team is very helpful and always available to hop on a call.

Cons:

They don't allow customization of the envelope and they are a little pricey for printing. Not high, but it's pretty easy to find cheaper print/mail services if your willing to give up the dashboard.

Great tool

Comments: Has been helpful to get marketing material in front of the right people as opposed to traditional calling / emailing methods.

Pros:

Great tool for sending bulk messages, sales and marketing material, and even one to one letters.

Cons:

Somewhat difficult to format letters and messages using the customizing tools

Overall good experience and good value. They came through for me!

Comments: Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface.

Pros:

I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system.

Cons:

There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though.

Changes The Way We Will Do Direct Mail

Comments: We needed a way to update postcards (fonts, colors, etc) quickly and easily, and Postalytics met all of our requirements.

Pros:

It's very practical. Easy to navigate throughout each step along the process, and overall it opens unique multi-channel marketing initiatives.

Cons:

It's a little on the pricey side when compared to other automated direct mail platforms.

Postalytics Is Great!

Pros:

It has an easy to use and learn design interface and the support is supurb.

Cons:

Getting the initial settup done can be a bit tedious, but the support is great, so it's not so bad.

Increased effectiveness of drip campaigns

Comments: We used Postalytics to target visitors to specific pages on our website and sent them a VIP offer in the mail for a related service. We experimented with a few different campaigns and enjoyed watching the return.

Pros:

Love how customizable Postalytics cards are! You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success.

Cons:

The website interface is not the most intuitive. We had to play around with it quite a bit before we were able to settle on a design.