17 years helping Canadian businesses
choose better software

What Is Planable?

Collaboration tool for social media teams to create, plan, review, approve, publish, and analyze content.

We help agencies & in-house marketing teams collaborate to create, approve, and publish social media content faster without using 27 spreadsheets, 6 rounds of email review...and 13 Hail Marys.

Expect zero bells and whistles: every one of Planables features was carefully chosen to declunk the approval process and make team collaboration simple.

Who Uses Planable?

Social media management solution for marketers and businesses with features such as content previews, Giphy integration, drag and drop, posts scheduling, feedbacks reviewing and more.

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Reviews of Planable

Average score

Overall
4.5
Ease of Use
4.7
Customer Service
4.6
Features
4.2
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
61%
4
32%
3
6%
2
0%
Leslie W
Leslie W
Client Services Director in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Helpful platform that I trust will keep getting better

4.0 7 years ago

Pros:

Planable gives us the ability to collaborate on social media posts in real-time in a visual format that is a very close approximation of what the published posts will look like all at a price point that works for our homegrown team. As a PR professional, I manage social media accounts for multiple clients, each with a presence in multiple social media channels. Planable makes it easy to manage work spaces and collaborators for my full client roster. On top of that, Planable's real-time customer support, powered by Intercom, has been truly excellent. My questions are always answered quickly, and I feel like my feature requests and feedback are actually heard by the people that matter instead of lost in a vacuum, as happens with so many other companies. Planable adds new features all the time, so the experience just keeps getting better and better. I fully trust that the value this product brings to my team will continue to grow.

Cons:

Planable is a young product, so it's not flawless. The good news is that the Planable team is always pushing out updates to fix bugs and add features. My minor quibbles as of today are as follows: 1) Overall, the web-based UI is pretty stable, but it has been known to hang from time to time, requiring not just a reload of the browser window, but a full browser restart. 2) The visual mock-ups of each social post are close to the real-thing, but they are not perfect. For example, we try very hard to keep LinkedIn posts to three lines of copy so they don't get truncated with a "...Read More" link. I can use Planable as a general guide, but the text in the mocked-up post doesn't wrap at EXACTLY the same points as the real-life post on LinkedIn. 3) Planable supports more than social media drafting and approving it also lets users schedule posts for automated publishing, which is AWESOME, especially for Twitter and Facebook. However, at this time, I don't feel comfortable using automated posting for LinkedIn because Planable doesn't support "mentions" of LinkedIn companies and profiles. So I use Planable to draft and approve LinkedIn posts, but then I post them manually on the LinkedIn website. [In all fairness, this is not a Planable shortcoming per se, but rather a function of LinkedIn's API not providing the information third-parties need to live-link mentions. However, I've heard of at least one competitor that claims to have this capability...]

Oswaldo
Director in Honduras
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Tool, Still room to grow.

5.0 4 years ago

Comments: Exclent interface, easy to deploy, Excelent iOS app that brings the flexibility to us as agency and to our clients to communicate or approve future post.

Pros:

The great implementation of scheduling post on social media channels, the great look and feel, and the app is well build. Great tool overall

Cons:

One of the things that keep me for paying for planable at first when I use the trial is the lack of a report tool and not able to post to Google Business, this are the features that we need, I know that planable has been focusing on great schedule, aproval and publishing, but having the same level of report and adding Google busines would be great for us as clients. Also not able to have some small tools to repost some publication not just one time.

Ale
Editor in Argentina
Newspapers, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing tool for content planning

3.0 7 years ago

Comments: Amazing tool for planining and aprobe fresh content. We use it on facebook group!!

Pros:

Planeable is a really good tool for planing the content for social media. We love the workspace, and team collaboration. Its amazing if you need 2 steps process, creation and aprobe This is really usefull for agency or big publishers who need to post new freash daily content. At the moment we use in our magazine for facebook groups, so we schedule questions, and create daily engagement topics I really like the calendar view and the feedview. Love the drag and drop feature!! Amazing! Interface is really fast!! (super important) They support linkedin and instagram! Also they work really fast adding new features to improve the product, so im really glad about that.

Cons:

Lets be trully honest, they need to step up there game, because there is too many social tools. They first problem they have is not every content you publish is new, so you need to have a evergreen content for filling. Or sometime you need to republish post because they work. The good news i think they are working on something like that Also i think, they can make a difference if they offer media library, or a way to have all your post so you can complete your calendar without adding the content again My biggest cons are 2 - No bulk import or CSV import (so if you wanna import excell) -They not support facebook stories and instagram stories. (also most of the tool dont supported yet) They can make a huge difference because there is where you need to post daily new fresh content and Stories is the most working "feature" on social media now.

Heather
Marketing Manager in US
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Exactly what we needed to manage our social content

5.0 5 years ago

Comments: Our nonprofit offers a wide array of programs and services. The best person to highlight each program is the person who knows it in-and-out, and that's the program coordinator. In our case, these individuals aren't in marketing, branding, or social media. Using this tool allows our program coordinators to submit content for our social media pages, while allowing us - the marketing team - to review and approve the content (or suggest changes), making sure that content is always on-brand, appropriate, and uses the correct tone and voice. Planabe has really upgraded our workflow, which used to be a submission spreadsheet and drive folder for media, and make it more efficient and easy.

Pros:

Easy-to-use interface Resembles social platforms Organized Excellent customer service

Cons:

Doesn't publish directly to Instagram App has limited functionality

Christina
Marketing Manager in Canada
Wholesale, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Planable Review

5.0 4 years ago

Comments: I've loved it! Right from the get go it was easy to set up a workspace and cater it to my liking. I also love the different feed viewing options.

Pros:

I love how easy it is to use for me and my team! It's incredibly user friendly and I love being able to see what the final post will look like and it's easy for my bosses to review and give feedback/approve quickly. I've tried other planning programs and this one by far is the best.

Cons:

Sometimes the tagging feature for LinkedIn doesn't work well. I will tag a company but when I see the post on LinkedIn, either it didn't link properly or it linked to a completely random company. Also there is no analytics feature, but for me it's not a huge dealbreaker as I can get the analytics directly on the social media apps. Hopefully this is something you'll consider adding to plans in the future.

Planable Response

4 years ago

Hey Christina, we really appreciate you taking the time to share your experience. One suggestion we have for LinkedIn tagging is to use the page's handle just as it's shown in their page's URL. Usually, you'll notice it's the name of the page with "-" between words. As for analytics, at the moment we're focused on the collaboration aspect of social media management. We want to expand into more platforms and formats and help teams easily review and collaborate on different types of content. So, for now, analytics isn't a feature we're focusing on. If you ever have any other questions, don't hesitate to reach out in our chat or at [email protected]

Kendra &
Account Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great for managing feedback and approvals.

5.0 4 years ago

Pros:

We love Planable for its ability to share content with the client, get approvals that are communicated clearly and make comments internally and for the client. Communication is a big part of social media management and this helps us in our feedback and approval processes!

Cons:

Nothing is an issue so far. This has helped our process a lot.

Planable Response

4 years ago

Hey Kendra, we really appreciate you taking the time to share your experience. If you ever have any questions, don't hesitate to reach out in our chat or at [email protected]

Hannah
Digital Marketing Specialist in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Still Trying to Decide if It's Worth the Money

5.0 4 years ago

Comments: It's efficient and it has helped a lot, but I can't help feeling a bit taken advantage of as a small biz person... the pricing is insane.

Pros:

My favorite feature is being able to collaborate with clients. They get to see what posts would look like, make comments, and approve them. That part rocks. Also really love the drag and drop function and being able to toggle back and forth to different views.

Cons:

It's way too expensive. I'm basically a freelancer/just starting out with my own clients, so I needed the plan that would allow me to have something like 3 different workspaces....and it cost me almost $1k for the year. If you're going to charge me that much, at least include features like analytics data and let me schedule directly to instagram instead of having to use zapier...

Maudy
Marketing Communication in Indonesia
Professional Training & Coaching, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Platform

4.0 4 years ago

Comments: I have a great impression of Planable. I really like the layout and the working flow and the approval feature.
In the future, maybe Planable can add the re-order feature.

Pros:

The collaboration feature where we can set approval for the plan. Nice layout and interface.

Cons:

Sometimes it's slow. Also, can't re-arrange the post order regarding its schedule.

Planable Response

4 years ago

Hey Maudy, we really appreciate you taking the time to share your experience. I recommend using the "Filter & Sort" option to sort posts the way you prefer. You can choose "First Scheduled" or "Last Scheduled", as well as select a specific period of time if you need to. If you ever have any other questions, don't hesitate to reach out in our chat or at [email protected]

anna
marketing manager in France
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Planable review

5.0 4 years ago

Comments: I was recommended planable on my social media course and it has been great for me

Pros:

I like that I can plan ahead, that is has all my media in one place and that I can post videos and carousel.

Cons:

At first I found it a bit difficult to post on instagram with planable as I thought it would post automatically to IG. No worries now

Planable Response

4 years ago

Hey Anna, Appreciate you taking the time to share your experience in Planable. As you know, Instagram publishing has some limitations due to their API restrictions, hopefully, they'll give more access in the future. For now, you can automatically publish single image and video posts.

Hannah
Marketing Manager in UK
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Best on the market for communicating within your team!

5.0 4 years ago

Comments: It's easy to use, does everything I need it to and makes teamwork a breeze.

Pros:

I love the approval feature that allows you to request sign off from other members of your team, and the option to add comments.

Cons:

I don't always get notified when Instagram posts go out.

Planable Response

4 years ago

Hey Hannah, we really appreciate you taking the time to share your experience. When it comes to push notifications on your phone when it's time to publish there's a couple of things to be aware of: - have an Instagram publisher set from your page's settings in Planable - make sure the internet connection is working - make sure push notifications are enabled for Planable If you're still experiencing issues or have any other questions, don't hesitate to reach out in our chat or at [email protected]

Brittany
Virtual Assistant in US
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Planable Review

5.0 4 years ago

Comments: I have had a great user experience with Planable..I've tried a ton of others and so far this is my favorite user and cost wise.

Pros:

This platform is great! I purchased the Starter Plan and I am able to manage my 5 clients' accounts within my workspace! I like that I am able to select the accounts I want to view at the top ( I can select as few as one or as many as I'd like) I love that I can include a first comment for posts in which I include my IG hashtags in. There are multiple ways you can view your workspace (Feed, List, Calendar, etc) which is super helpful and makes it easy for everyone that likes to see things differently. I am able to add my clients so that they can go in and look at what's scheduled and approve. There is also a Media Libabry that you can upload to so that you don't have to go back and forth within your own personal files to find the right image once you've uploaded everything!

Cons:

The only thing that is tricky is having to integrate with Buffer for my IG posts to post automatically. If you don't integrate you have to click the notification that comes through on your phone (which automatically brings you to create an IG post and copies the image and copy for you) and then you post from there. So it's an additional step but still user friendly. I also have noticed that when I try to bulk post content it's hard to customize it based on each account. I.e. if I add the same content for an account to be scheduled to IG, FB and Twitter, I cant use the same image for Twitter sometimes or If I have a post that is suitable for Facebook, I can't change the IG copy to say the same thing but include "Link in bio" without creating a separate post for that platform. This is what makes creating monthly calenders reallllly time-consuming. I also notice that if I want to add hashtags to the first comment on IG posts but only have hashtags in the copy for Facebook posts, it will pick either or and apply it to both Facebook and IG which isn't ideal.

Daniel
Daniel
Owner in South Korea
Used the Software for: 1-5 months
Reviewer Source

Makes social media a breeze

4.0 7 years ago

Pros:

- Love the calendar view. I can see what's getting posted, where it's being posted, and when it's getting posted - I was able to onboard my VA quickly and she started posting new content right away - The review process for new social posts is so much better now with Planable. I can make edits, provide suggestions to my VA, and feel confident that the content I want to be posted is posted - Regular updates! I've seen at least 3 new updates in the last month. - Product development roadmap looks promising and developers are open to new ideas and suggestions :)

Cons:

- Tagging features a still a little buggy and causes the site to lag or not load the correct Facebook page - Evergreen posting not available...yet (it's coming soon) - No way to prevent a scheduled post from being published if it is not approved - I always forget to set a scheduled time because time scheduling feature is located below the calendar when scheduling the date --> would like to see these separated

Iniyavan
Iniyavan
Customer Relations in US
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Making scheduling Simple in its Purest Form

5.0 6 years ago

Comments: Simple platform to schedule social media posts

Pros:

I love how planable has made the scheduling a process so simple and love the Design aspect of the platform. It easy helps us schedule post from a single platform which is a plus for a remote team like us.

Cons:

There is no con in the platform but I had some issues due to the changes made in Facebook, Other than that. I am satisfied by using this platform.

Diana
Principal in US
Used the Software for: 1-5 months
Reviewer Source

It's REALLY easy to get started with Planable, I love flexibility of the workspaces.

4.0 7 years ago

Pros:

I LOVE how easy it is to use the workspaces and the flexibility to create multiple profiles within a workspace. I have different social media profiles specific to my own projects, one set is for travel one set is for remote work, another is about workplace wellness. I created my workspace with my different projects and have the ability to create a post to publish on different channels. I appreciate the calendar view as well. There's a lot of updates on new features and Instagram publishing is in the works. I use Hootsuite, CoScheduler, TweetDeck and for the simplicity of posting and the visual of the workspace I really like using Planable.io.

Cons:

Right now there's no reporting analytics to look at so I go back to my regular tools or straight to Twitter/Facebook to look at results. I've run into some glitches posting after moving timezones. I discovered you can actually set a timezone specific to your workspace which is great. That said, I've noticed I've got to double check some posts to make sure they post and I'm not sure what's going on. I just opened a ticket about it. if I schedule a post to publish on a future day and time, it's posting. I don't get a warning about a failed a post.

Tania
Tania
Translation Expert in Portugal
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

A precious time-saver, very easy to use.

5.0 7 years ago

Comments: It's a time saver for me. With just a few clicks, I can plan posts for several months ahead of time, not having to worry about them any more.

Pros:

As a newbie when it comes to this kind of software, I just loved the way it is structured to help the user and make posting so simple. I plan my posts on social media in an uncomplicated and easy way, without having to navigate through a loot of different pages. It's all in one place. Another thing I have to stress out, is that the support team is great. The few questions I had were answered in a matter of hours, others just in minutes, and I got the answers I needed. I really recommend it!

Cons:

Actually I loved it because of its simplicity. Maybe others will say that it lacks some functionalities that other more sophisticated programs have, but for users like myself, this is the one I would use.

Meagan
Marketing & Communications Coordinator (Interim) in Canada
Civic & Social Organization, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

My Honest Feedback

5.0 4 years ago

Comments: I have had a good experience! Our rep [SENSITIVE CONTENT HIDDEN] gave me a comprehensive onboarding and has been quick to respond to any following difficulties I've reported.

Pros:

It is easy to use collaboratively whilst still being customizable to your product needs.

Cons:

IG auto post feature - I wish there was an option to enable auto post for some posts but require manual posts for some. for our organization specifically - I like the non- auto post feature as I like to have the option to copy & paste a link from the "caption" to add a swipe up feature to the story. In auto story post - I dont see an option to include captions or text. If you do this in auto-post main feed, the content shows up with the link as the caption. Currently our work around is to turn off auto post and manually post everything once the notification comes to the phone.

Nicholas
Nicholas
Marketing Manager in UK
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent, their support is top notch and the solution is inexpensive for what you get. Love it!

5.0 7 years ago

Pros:

I was looking for a solution to review the remote team's social posting but one that would give me the full essence of what those posting would look and voila, Planable to the rescue. Beat Hootsuite, Buffer and others to the selection. It gives me an overall calendar view of the planned and posted social postings, authority to approve and edit social postings. When you schedule a posting with images, even if they are website image cards, you get to see exactly how that would look like in the correspondent social channel. As we have a distributed social media management team across timezones, this has made my job as marketing manager of that team and its activities on social media ever so simple. Simply amazing

Cons:

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Verified Reviewer
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Planable changes the game

5.0 7 years ago

Pros:

Planable has really streamlines our team's communications when it comes to scheduling and approving social media posts. First, we are a decentralized team and everyone is all over the globe. Planable helps us schedule posts without logging and in and out of the social accounts all of the time and dealing with pesky verification codes when a different team member logs in. Secondly, when we are training newbies, we are able to use the handy-dandy approval mechanism to ensure all social posts meet our client standards. Planable is a game changer.

Cons:

The only thing I wish was different about Planable is that I wish it had Instagram publication options. I know they're working on it, though!

Andrew
Andrew
Co-Founder in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

We have had a good experience with planable so far. We like the fresh interface.

3.0 7 years ago

Comments: The benefit of having a nice visual calendar with an approval workflow has been the main reason that we use the software. Also, the ability to auto post to Facebook and other platforms.

Pros:

The fresh interface and the visual calendar. The ability to see all of the posts on one calendar has been fantastic. I like the collaboration feature to work with clients and have them approve posts.

Cons:

The software just needs more features. The ability to post on Instagram with the new algorithm change Instagram has opened up auto posting to business accounts. This is something that you need to keep up with the competition. The ability to have a library of content and integration with dropbox/Google Drive and maybe even unsplash or Canva would be excellent features! Also, the ability to save captions/hashtags in a library that would be searchable would be another great feature! The software is good but with some more features it could be excellent! Also, the mobile version is very difficult to use. The addition of an App for IOS and Google Play would be a huge deal.

Jack
Jack
Co-Founder, Account Director in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Simple to use, straightforward social media management tool.

4.0 7 years ago

Comments: Management of clients' social media accounts.

Pros:

Planable has clean integration with the most popular social media platforms. It's nice that it emulates the individual feeds so that you can preview how the posts will appear on the platforms and to your followers. Separating workspaces for different brands/companies and having user permissions management per workspace allows for a scalable agency solution, but it's a fully featured solution for a single workspace as well. Separate approval/scheduling actions allow your team to develop a workflow that is appropriate for internal or client use.

Cons:

Planable lacks any advanced content or growth features that other services offer, such as evergreen content management or follower tools, though these are not a space that Planable is directly competing in. I would perhaps like to see more engagement analytics implemented if possible, as Planable is a good platform to engage clients within regarding approval and potentially reporting of their social media posts as well.

Verified Reviewer
Verified LinkedIn User
Management Consulting
Used the Software for: 1-5 months
Reviewer Source

On Its Way to Becoming Indispensable

4.0 7 years ago

Pros:

The user interface is splendid and versatile. It's easy to click back and forth between actual SoMed page view and calendar view. Being able to compose and place new content in one place is awesome. The ability to share with teams and approve or reject their proposed posts saves untold back-and-forth. Though it's possible to program in different social media channels, we really need the ability to publish in Facebook groups as well as on pages for a comprehensive app. That functionality in LinkedIn is most beneficial.

Cons:

We need it to incorporate Facebook groups the way it currently does Facebook pages for a complete and comprehensive tool.

Tim
Tim
Founder in US
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Just a FANTASTIC way to manage and run many social media accounts.

5.0 7 years ago

Comments: The biggest benefit for me was that it saved me a TON of time. Yes, like instead of logging in to many accounts and posting, I can just log into one and BAM. Done. Love it!

Pros:

The interface is clean and easy to figure out. The calendar view also is a great way to see what posts you have lined up and make sure you have content being posted each day.

Cons:

The process of posting. The first time I used it, I did not know I had to Approve a post then set a date.. So I set up a bunch of posts and they were not posting. I talked to support and they told me I had to approve the post first, then schedule them. After doing this the app worked graet!

Nate
Nate
Social Media Marketing Specialist/Business Owner in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Planable is a fantastic tool to communicate with my clients about their social media posts.

5.0 7 years ago

Comments: My client was impressed and loved being able to see the changes being made to the posts in real time while I made them.

Pros:

Planable allows my clients to see what their posts look like on their social media platform before actually posting. It gives the option of commenting by both me and my clients, so I can get feedback on the posts about necessary changes. My clients can view the changes while I'm making them in real time. Planable allows my clients to approve the posts easily with a click. It saves me so much time!

Cons:

I think it could be improved to include more social media channels, but otherwise I love it!!!!!!!!!!

Tal
Tal
Owner in Israel
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

I absolutely love Planable!

4.0 7 years ago

Pros:

The system is super easy to use, looks great, works perfectly without any bugs or errors and most important - my clients like it and enjoy working with it.

Cons:

Still a few basic features are missing but it looks like they are working on it (Instagram posting, tag products and services on Facebook posts, etc.) Also, there is no native app for mobile (though the mobile version of the website work nicely). Prices are a bit high and not very flexible. There are only pre defined plans and no option to add a single workspace or a single user if you reached the max.

Jessica
Jessica
Visual Designer and Social Media Manager in US
Design, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Best new tool in my arsenal

5.0 7 years ago

Comments: It's entirely replaced the other program I was using as this is much more user friendly and has a better interface overall.

Pros:

It makes it so easy to keep track of my contene calendar and plan things out. The calendar view is my favorite feature of the program, and the fact that I can drag and drop to simply change the days for posting is the best part of it. Overall its more user friendly and better to look at, and I switched over to this completely from the app that I was using.

Cons:

The only con I have at the moment is that I wish there were analytics and the date/time portion of the scheduler could be a bit better. Also the controls for selecting your pages and platform to post to ( when creating a post) seem a bit fiddly and you have to click them *just right* to select them. Besides that, updates seem to come pretty often, and I love that they take customer feedback into consideration when planning on new features.