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What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

US$20.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$20.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM contact sync
HubSpot CRM Software - HubSpot CRM dashboard filters
HubSpot CRM Software - HubSpot CRM lead generation
HubSpot CRM Software - HubSpot CRM traffic analytics
HubSpot CRM Software - HubSpot CRM help desk dashboard
View 6 more
HubSpot CRM video
HubSpot CRM Software - HubSpot CRM contact sync
HubSpot CRM Software - HubSpot CRM dashboard filters
HubSpot CRM Software - HubSpot CRM lead generation
HubSpot CRM Software - HubSpot CRM traffic analytics
HubSpot CRM Software - HubSpot CRM help desk dashboard

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management Software
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Management Software
  • Document Storage
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • For Financial Institutions
  • Forecasting
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics Software
  • Project Management Software
  • Quotes/Estimates
  • Real-time Consumer-facing Chat
  • Referral Tracking
  • Reminders
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling Software
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Third-Party Integration
  • Third-Party Integrations
  • Workflow Management Software

Alternatives to HubSpot CRM

Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Build around the customer with AI-powered apps to create amazing experiences.
SugarCRM is one of the world's leading CRM solutions, ideal for organisations with between 50 to 5,000 employees across all industries.
Close is the all-in-one sales CRM designed to help startups and small businesses turn leads into revenue.
Boost productivity with customizable Docs, Reminders, Goals, Chat & more. Over 3 million teams have joined. Streamline workflow today!
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Learn more about Marketo Engage
monday CRM enables revenue teams to improve efficiency at every stage of the customer journey. Learn more about monday CRM
Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. Learn more about Salesforce Sales Cloud

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.4
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
amit
amit
Team lead in India
Verified LinkedIn User
Program Development, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great for Managing Leads

5.0 2 months ago New

Comments: It is perfect for managing leads and staying on top of customer interactions.

Pros:

I used HubSpot to keep track of client interactions. It was a game changer to get notifications when leads opened my emails, which helped me follow up at the right time.

Cons:

Setting up custom reports took some effort, but once set, it was very helpful.

Ronalda
VP Retail and Strategy in Canada
Information Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot CRM can improve your sales process adherance

5.0 2 months ago New

Comments: On boarding team is excellent. They really ensure you are set up for success. Although after your first year on the platform they really only check in around renewal time.

Pros:

Sales sequences, Deal journeys, Reporting and Dashboards, Slack Alerts

Cons:

Cost increases annually without new features. There has been no advancement to include AI to automate deal progression, updating Hubspot information etc.

Alternatives Considered: Zoho CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Enhanced automation and sales tracking / visability.

Switched From: Highrise

Reasons for Switching to HubSpot CRM: Price, features, onboarding and simplicity.

Gareth
Managing Director in New Zealand
Package/Freight Delivery, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Crappy company. Be careful...

1.0 3 weeks ago New

Comments: At first we were excited.. but it turns out they are just another greedy company and don't do anything to help when they are wrong. Disappointing.

Pros:

It is a solid CRM. Tracking interactions with potential customers is great.

Cons:

You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo). Also, they removed features that we had been using since we started, without notice, and without a reduction in cost! Beware!

Brian
Technical Director in UK
Aviation & Aerospace, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best CRM for Startups

4.0 3 months ago

Comments: Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.

Pros:

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Cons:

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

Alternatives Considered: Zoho CRM, Creatio CRM, Pipedrive, Dynamics 365 and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.

Eric
Agent, Principle in US
Insurance Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Elevates your business to the next level

4.0 2 weeks ago New

Comments: CRM is the gold standard for marketing a client list or prospect database. The integration with third party softwares make this CRM a cruicial tool to online businesses and campaigns.

Pros:

Powerful CRM that was designed for marketing as the focus. The customer is really prioritized in this CRM helping you to build strong relationships and close sales.

Cons:

The price gets higher as you scale. Can be expensive for small businesses that work in smaller markets.

Alternatives Considered: Flowlu

Reasons for Switching to HubSpot CRM: Easily customize the workflows and automations.

Zoltan
Developer in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The best CRM in its price point

5.0 3 weeks ago New

Pros:

The ease of use beats all the other CRMs at this price point in my opinion, it's genuinely so simple to get up and running and then scale according to business needs.

Cons:

I can't think of anything negative about HubSpot in the year and half we've used it.

Alternatives Considered: Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: The price and simplicity simply beats these other options by miles.

Grethe
Owner in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An incredible tool

5.0 2 weeks ago New

Comments: Overall, a positive experience but not necessarily affordable for small business

Pros:

The integrations are very helpful - for example all my phone calls, texts, and emails go into the platform automatically and tie into the contact

Cons:

It can be expensive with the add on features priced per user

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot CRM: Biz4x was complicated to use and not user friendly for setup and onboarding

Switched From: Biz4x

Reasons for Switching to HubSpot CRM: You get more for the free package with Hubspot than Zoho

Ekadashi
Administrative Assistant in Canada
Airlines/Aviation, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Best Decision Ever- Moving to HubSpot

5.0 2 months ago New

Comments: Our company has recently moved from another platform to HubSpot and honestly it was the best decision ever. Hubspot has very neat interface. The training was also easy and useful. Even if you have never used HubSpot, you will get it.

Pros:

The beautiful interface which makes it so easier to work without getting confused.

Cons:

A bit expensive than expected. A little less price would be a good deal.

Basanta
Basanta
owner in UK
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A Valuable Tool for Streamlining Customer Relationships and Marketing in Cafes

4.0 4 weeks ago New

Comments: Overall, my experience with HubSpot CRM for a cafe has been positive. It’s an intuitive and user-friendly tool that helps track customer interactions, making it easy to offer personalized service

Pros:

What I liked most about HubSpot CRM for a cafe is its ease of use, which helps manage customer relationships without complicated setups.

Cons:

The free version has limited features to use.

shelton
shelton
Forklift Operator in Zimbabwe
Verified LinkedIn User
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot CRM Review

5.0 4 weeks ago New

Comments: HubSpot CRM is an amazing site and though I'm still using the free plan,the intention is to eventually upscale to a paid version so as to utilize the more advanced tools and capabilities.

Pros:

HubSpot CRM is very user friendly also the free plan has features that other paid CRMs don't have so that's a plus for HubSpot.

Cons:

The paid tier is a little bit pricey compared to other CRMs.Larger establishments benefit more from paying more leaving smaller SMEs to opt for the free plan.

Damon
Director in UK
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

5.0 4 months ago

Comments: HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros:

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons:

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered: ClickUp

Reasons for Choosing HubSpot CRM: A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From: ClickUp

Reasons for Switching to HubSpot CRM: A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Ryan
Director in Australia
Sports, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best CRM for all. Easy and FREE too.

5.0 4 months ago

Comments: Very successful and easy to use. Greatly increased sales and made it much easier to manage clients and stay ahead of the game with relevant notes and details about each job.

Pros:

It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.

Cons:

Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.

Alternatives Considered: monday CRM

Reasons for Switching to HubSpot CRM: Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.

Halle
Product Manager in US
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our business!

5.0 7 months ago

Pros:

I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!

Cons:

I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.

Sam
Owner in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Decent, but costs are creeping up

4.0 3 months ago

Comments: We use Hubspot primarily for lead intake and deal flow. It's relatively good at segmenting customers and running engagement/re-engagement campaigns. We rely heavily on the Sequences feature in particular

Pros:

Hubspot is easy to get started with, and a very full featured platform. It does basically everything under the sun, though I don't think it is necessarily best in class for anything. It feels optimized for small businesses with relatively basic needs.

Cons:

The pricing appears very reasonable at first, but over the years they've added so many gated features that it turns out to be much more expensive than it seems.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: Hubspot ended up being significantly cheaper than Salesforce

Christina
Area Director of Sales in US
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A valuable asset for building strong relationship with customers.

5.0 3 months ago

Comments: Everything about our experience with Hubspot CRM has been amazing and more so, very productive. Hubspot CRM has given us an important platform to work on our customers interactions which has enabled us to create very strong relationships with each and everyone of them. It allows us to have a central point for organizing every detail there is about our customers.

Pros:

Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.

Cons:

The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.

G-Anne
G-Anne
HR in Philippines
Verified LinkedIn User
Logistics & Supply Chain, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

User-Friendly CRM

4.0 2 months ago

Comments: Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.

Pros:

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Cons:

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Joshua
Digital Strategy Manager in US
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot makes automated follow up and outreach easy for every member of your team

5.0 6 months ago

Comments: My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.

Pros:

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Cons:

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Gavin
Account Executive in Australia
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A great alternative to Salesforce

5.0 7 months ago

Comments: Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs. Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.

Pros:

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Cons:

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Verified Reviewer
Verified LinkedIn User
Staffing & Recruiting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

"Empowering Growth: A Comprehensive Review of HubSpot CRM"

5.0 10 months ago

Comments: HubSpot CRM generally offers a positive experience with its user-friendly interface, comprehensive features, and effective automation tools, helping businesses streamline their sales and marketing processes efficiently.

Pros:

The intuitive interface, comprehensive features, and robust automation capabilities are what I liked most about HubSpot CRM.

Cons:

One drawback I found with HubSpot CRM is that some advanced features may require additional payment beyond the free version, which could be a limitation for budget-conscious users or smaller businesses.

Tim Van
Senior Project Supervisor in US
Higher Education Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is armed with every necessity for optimizing contacts.

5.0 5 months ago

Comments: HubSpot CRM has given us an exceptional quality experience working on our clients and customers relationship. It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with them. It provides with excellent conversation functions that help meet our commitment to support our customers.

Pros:

HubSpot CRM has very efficient conversation tools that ensure smooth communications and sharing of information with customers and clients. It has an analytical tool that gives accurate performance insights on how to optimize customer engagement and improve relationships. Customizing HubSpot CRM is easily possible which helped us get a perfect solution for our relationship management needs.

Cons:

We have never had any case with HubSpot CRM to this moment. It has been a smooth ride all along with no dislikes.

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot CRM for K's

4.0 9 months ago

Comments: I like that we are able to manage all our potential clients is one place. With one appe for all of us, we can all see where we left off. We can find the emails and phone number left by the customer and just move from there. Unlike using traditional email. With this we can see the trend and analytics where we get to see those who were converted. If any problem arises, the customer service is ready to help. With all the features of hubspot, it is by far the best CRM we got to use.

Pros:

I like how hubspot crm serves as a database for all our records in our business. We have all information from our customers from there. Wveryone gets the chance to see. No need to cc my boss like in a typical email. They can see it and sometimes just take over when I'm off. It is very user friendly and has very great features.

Cons:

I just dislike the fact that the system won't load without internet. There was one time that I was in an area without signal. I need to get the customer's phone number so I can just call them because rhere was no internet signal. But wasn't able to. But it's fine and understandable. Everything nowadays needs internet to fully function.

Verified Reviewer
Verified LinkedIn User
Accounting Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best CRM Out There

5.0 4 months ago

Pros:

It's a very easy to use CRM at it's core, but contains so much depth and the ability to always take it a step further with automations and workflows

Cons:

The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to. The simple act of clicking a button you don't have access to will trigger Sales Reps to try, fairly aggressively, and get you to upgrade

Mike
Project Manager in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot - Good Sales and Comms Tool but Limited for Small Businesses

3.0 2 months ago

Pros:

Its centralised communication and sales journey tools

Cons:

It's constantly changing without notification and seemingly aimed at large businesses, leaving small businesses with a disjointed experience and support.

Giuliana
Giuliana
Salesexecutive in Peru
Verified LinkedIn User
Entertainment, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Range of products

4.0 11 months ago

Comments: Is one of the best. Its ability to centralize and streamline customer relationahip management processes is one of my favorite things.

Pros:

Its a platform that includes contact, deal, and task management.

Cons:

Its essential to be awared of potential limitations and drawbacks.

Patrick
Account Manager in Philippines
Human Resources, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM - This could be the most user friendly CRM system to date

5.0 10 months ago

Pros:

I like using HubSpot as it gives me the freedom to customize the entire CRM experience. Automations and workflows are easy to build as long as you understand the all the properties and functions. Good thing there are available modules and learning materials within the platform whenever you want to explore and learn the system further.

Cons:

If you are new to CRM, it can be overwhelming and could be difficult to navigate. However, as you explore and learn more about the it, you will notice that this could be one of the user friendly CRM tools in the market.